NEW YORK, September 23, 2020 – Locala, the Drive-to-Store Platform, today announced that it has been selected as the winner of the “Best Location Based Marketing Platform” award in the third annual MarTech Breakthrough Awards program conducted by MarTech Breakthrough, a leading market intelligence organization that recognizes the top companies, technologies and products in the global marketing, sales and advertising technology industry today.
In order to help brands successfully increase their in-store visits and foot traffic in key markets across the US, Europe and APAC, Locala has developed disruptive geolocation and audience targeting capabilities based on genuine consumer behaviors and true location data that adheres to current global regulatory standards for consumer privacy. Locala’s Fusio platform allows marketers to leverage digital advertising to drive incremental consumer visits to physical stores, measuring and optimizing those incremental store visits that were a direct result of a mobile, video, audio, display and OOH campaign in real-time.
“While brands with brick and mortar stores have faced increasingly fierce competition with the continued growth of eCommerce and the surge of direct-to-consumer brands, the majority of purchases are still taking place within physical stores,” said Christophe Collet, CEO of Locala. “We are committed to helping our partners build successful businesses by delivering advertising that drives more customers to stores, dealerships and restaurants with campaigns of unprecedented precision and relevance for consumers. Every marketer should be able to answer two questions: what is the real impact of the dollars I spent on this drive-to-store campaign and did I reach the full potential of the business for my locations?”
Locala answers the first question through independent third-party partners that are integrated directly into the platform to provide transparent results into offline attribution. These impartial and live measurements are leveraged by Locala’s AI algorithms to optimize online campaign parameters in real-time.
A resolve for the second question can be found through Locala’s Dynamic Catchment Area (DCA), a proprietary feature that allows marketers to define the maximum business-potential for a store, a restaurant or a dealership in an area based on the travel time to a point of sales on foot or by car, but also the consumers’ affinity to the store and its location in a suburban or urban area. A clothing store in Los Angeles won’t have the same intended audience as the same clothing store in Houston, Texas, Paris, France or Singapore because the shopping experience in real life is not the same.
The mission of the MarTech Breakthrough Awards is to honor excellence and recognize the innovation, hard work and success in a range of marketing, sales and advertising technology related categories, including marketing automation, market research and customer experience, AdTech, SalesTech, marketing analytics, content and social marketing, mobile marketing and many more. This year’s program attracted more than 2,750 nominations from over 15 different markets throughout the world.
“Locala’s capabilities are certainly an important AdTech breakthrough, delivering incremental visits generated into physical stores as a direct result of digital advertising campaigns for brands,” said James Johnson, Managing Director at MarTech Breakthrough. “Brick and mortar stores are a vital part of community success and we want to recognize the innovation from Locala in supporting growth and success for local businesses. Congratulations to the entire Locala team on their well-deserved 2020 MarTech Breakthrough Award.”
Locala services thousands of clients across the globe working across multiple verticals, brands, and markets. Locala has been a recognized expert in the field for years and is a proud member of the IAB TechLab, the Mobile Marketing Association, and has been certified by the Media Rating Council from 2015 to 2019.
Read the full announcement from MarTech Breakthrough here.