S4M partnered with insights company Happydemics to study how consumer behavior is evolving with the easing of lockdown in France.
We surveyed more than 1,000 French citizens, aged between 18 and 65+, to get a view of how the crisis has impacted consumers’ habits and expectations.
Here are a few takeaways:
- Nearly half of the people surveyed are planning on going to stores at least as often as they did before lockdown.
- French consumers will be visiting stores for their personal pleasure, to fall back into their routine and to buy goods they couldn’t find before.
- Brands are expected to offer more discounts, enforce health measures, and develop Click & Collect services.
- The food sector will lead the way in terms of consumer spend.
To get the full insights, take a look at our French infographic.