Ask Locala

Blog

Deterministic Audience Insights For Drive-to-Store Campaigns

S4M partnered with zeotap, the global deterministic identity and data platform. This partnership enables S4M to leverage zeotap’s deterministic audience segments and consumer insights on behalf of their clients for their drive-to-store campaigns across Europe, the US, Canada and LATAM. Zeotap provides data from unique enterprise sources such as security companies and payroll providers. It has access to more than one billion global unique profiles with ID-verified sociodemographic and raw app usage data as well as granular purchase intent data. Thanks to this partnership, S4M can provide a holistic understanding of consumers, allowing marketers to turn them into actionable insights

Read More »

Générez du trafic vers vos magasins avec le ciblage d’audience de S4M

S4M, la plateforme drive-to-store, cible la bonne audience pour vos campagnes drive-to-store. Notre plate-forme propriétaire Fusio est la boîte à outils tout-en-un pour les spécialistes du marketing, fournissant des informations grâce au ciblage d’audience qui vous aideront à attirer les bons clients dans vos magasins physiques. Ce ciblage consiste à analyser le comportement agrégé des consommateurs en ligne et hors ligne, comme les données de localisation historiques, pour diviser les consommateurs anonymisés en groupes par intérêts ou affinités, tels que les « passionnés d’automobile » ou les « premiers utilisateurs de technologie ». La plate-forme de S4M est agnostique, vous

Read More »

Indirizza traffico verso i tuoi negozi con il targeting per pubblico di S4M

S4M, la piattaforma drive-to-store, si rivolge al pubblico giusto per le tue campagne drive-to-store. La nostra piattaforma proprietaria Fusio è il kit di strumenti all-in-one per gli esperti di marketing, che fornisce approfondimenti attraverso il targeting del pubblico che ti aiuterà a portare i clienti giusti nei tuoi negozi fisici. Questo targeting consiste nell’analisi del comportamento aggregato dei consumatori online e offline, come i dati storici sulla posizione, per dividere i consumatori anonimi in gruppi in base a interessi o affinità, come “appassionati di automobili” o “appassionati di tecnologia per primi”. La piattaforma di S4M è indipendente, puoi accedere a

Read More »

Drive Traffic to Your Stores with S4M’s Audience Targeting

S4M, the drive-to-store platform, targets the right audience for your drive-to-store campaigns. Our proprietary platform Fusio is the all-in-one tool kit for marketers, providing insights through audience targeting that will help you get the right customers into your brick-and-mortar stores. This targeting consists of analyzing aggregated online and offline consumer behavior like historical location data to divide anonymized consumers into groups by interests or affinities, such as ‘auto enthusiasts’ or ‘early tech adopters’. S4M’s platform is agnostic, you can access any data provider of your choice to activate the right audience for your brand, plus you can also use first-party

Read More »

S4M launches its very first Retail Insights Barometer

There’s no denying it, the retail revolution is underway! Whether it’s from a digital or societal perspective, the industry is facing some profound changes that have been accelerated by the health crisis we are going through today. If digital-savvy consumers already wanted to regain control of their purchases before the crisis, helped by technology and its many applications, this desire to give meaning back to their consumption has intensified today and implies many in-depth transformations for retailers. At S4M, we want to help retailers drive more customers to stores, dealerships and restaurants by delivering outstanding advertising campaigns. This is why

Read More »

Juneteenth and The Importance of the BIPOC Community

This year, Juneteenth, the nationally celebrated commemoration of the end of slavery in the US, will be celebrated on a larger scale than ever before. Just days before the holiday, the Senate passed a bill to make Juneteenth a federal holiday and now awaits approval from the House. Many major companies already recognize Juneteenth as a day of observance including Nike, Target, and the NFL. But, this holiday isn’t just about giving employees the day off, it’s about acknowledging the African American community in a larger way outside of Black History Month. Historically, The BIPOC community has not been prioritized

Read More »

Daniel Muñoz joins S4M as Sales & Business Development Director Spain

The digital advertising expert joins the drive-to-store platform to impulse its growth in the region London, 14 June 2021 – S4M has appointed Daniel Muñoz as Sales & Business Development Director Spain to help the company scale up its operations and growth in the Spanish market. With a career in digital media spanning more than 10 years, Muñoz brings a wealth of expertise to the company. His tenure at SmartClip (Atresmedia Group) showcased his outstanding capabilities and industry knowledge as he developed digital solutions to reflect the shift associated with the digitization of media and the new TV era. Muñoz

Read More »

S4M Stars – Giulia Demontis, Design Manager

We’re a growing team, dedicated to making S4M the leading drive-to-store platform worldwide. Every day, we create, code, design and improve our platform to give our customers the best drive-to-store experience possible. At S4M, we love what we do and the people we do it with. Get to know us! What does it mean to be Design Manager? It involves creating something from nothing sometimes. Because of that, I always look for inspiration around me: even a little detail can give you the chance to develop a great idea! As a designer, I always do my best to create impacting

Read More »

S4M appoints Jean-François Coutanceau as SVP CSR

Coutanceau takes on this new role to develop S4M’s global CSR strategy and initiatives London, June 07 2021 – S4M has appointed Jean-François Coutanceau as SVP Corporate Social Responsibility (CSR) to lead its efforts to make its business more sustainable while giving back to people and the planet. This new role comes in addition to his SVP Procurement position, widening his scope to include CSR and environment-conscious actions as the company seeks to become even more socially responsible. As the newly appointed SVP CSR, Coutanceau will be in charge of developing S4M’s overall CSR strategy and commitments and deploying them

Read More »

Use one platform to improve your multichannel campaigns

We all know that a well-greased machine is much more than the simple sum of its parts. In the same way, multichannel campaigns are complex machines that work better when treated as one activity instead of multiple single-channel campaigns.  And planning your multichannel campaigns doesn’t end just with crafting your strategy, it also includes planning how you’re going to run it. Choosing the right platform or team to run your advertising can really make an impact on the overall performance. The best way to ensure that performance is the best it can be, is to run all or most of

Read More »