Deterministic Audience Insights For Drive-to-Store Campaigns
S4M partnered with zeotap, the global deterministic identity and data platform. This partnership enables S4M to leverage zeotap’s deterministic audience segments and consumer insights on behalf of their clients for their drive-to-store campaigns across Europe, the US, Canada and LATAM. Zeotap provides data from unique enterprise sources such as security companies and payroll providers. It has access to more than one billion global unique profiles with ID-verified sociodemographic and raw app usage data as well as granular purchase intent data. Thanks to this partnership, S4M can provide a holistic understanding of consumers, allowing marketers to turn them into actionable insights