Category: Awards

In the fast-evolving landscape of marketing technology, Locala has been named one of  the “Top 10 Ad Management Solutions Providers in Europe – 2023” by Martech Outlook. This prestigious recognition comes as the industry witnesses a surge in innovative technologies reshaping the future of media and marketing.

The power of Location Data : A Dell Technologies Success Story

This retail partner sought accurate consumer insights for a transition from traditional brick-and-mortar outlets to e-commerce. Locala’s location-based strategies, rooted in detailed end-user analysis, enabled Dell Technologies to target consumers at the right time and place, resulting in an impressive 44% increase in site visits upon activating four channels in selected locations. This success story underscores the transformative power of location intelligence, showcasing Locala’s ability to drive substantial results.

Our Solutions: unlock Local Advertising & Insights at Scale

• LocalAudience: Targeted Insights, Maximized Impact

Harnessing Mobility, Intent, and Purchase data, LocalAudience identifies your most valuable customers in high-potential commerce areas. Effortlessly target exclusive shoppers, frequent switchers, and prospects for precision marketing.

• LocalActivation: Seamless Omnichannel Campaigns

Our omnichannel platform, LocalActivation, streamlines media campaigns across the consumer journey and digital channels (DOOH, CTV, Video, Audio, Display). From planning to activation, optimize every stage for impactful results.

• LocalAnalytics & LocalAttribution: Actionable Insights

Drawing from a decade of consumer data expertise, LocalAnalytics delivers in-depth performance and brand insights. Empower your marketing strategies with actionable intelligence, making informed decisions for sustained business growth.

Privacy-Driven Excellence

In addition to delivering precise insights, Locala is committed to upholding the highest standards of data protection, complying with regulations such as the California Consumer Privacy Act (CCPA) and the General Data Protection Regulation (GDPR). This dedication to privacy is deeply rooted in Locala’s principles, fostering an environment of trust and compliance.

 

Locala, the world’s leading commerce media platform, earned finalist recognition in the excellence in data-driven marketing category at the 12th Annual Marketing Excellence Awards in Singapore. Judged by an independent panel of industry leaders and senior marketers, the awards celebrate outstanding work in Singapore’s marketing industry. 

This award  is a testament to the successful collaboration the company led with Havas Media Agency on the March 2023 JDE  for the Chinese New Year Campaign.

“ This campaign ‘challenge was to enhance brand awareness and boost sales in the competitive instant coffee market during the Chinese New Year season.” noted
Locala’s  APAC Managing Director Vincent Pang at the award ceremony. 

“To conquer this challenge, we embraced three core strategies: Audience Planning, Mobile Activation, and Real-time Data Analysis. With a result of  12.80% boost in footfall” he added. 

Locala leverages location intelligence and machine AI to help brands make smarter business decisions and ultimately increase revenue. 

Learn more

Locala, the leader in commerce media solutions, earned a finalist position in the prestigious Digiday Technology Awards‘ Best Location Data Platform category. The Digiday Technology Awards celebrate innovative technologies shaping the future of media and marketing, 

The spotlight was on Locala’s campaign in collaboration with Captura Group for La Vaquita, which boosted the brand’s presence and in-store foot traffic.

Ed Silhan, Managing Director & CRO Americas for Locala, provided insight into the campaign’s success, stating, “Our challenge was to enhance brand awareness and boost sales for La Vaquita. To conquer this challenge, we embraced three core strategies: Audience Planning, Mobile Activation, and Real-time Data Analysis. With a result of a remarkable 30.6% uplift in visitation, we’ve demonstrated the power of location intelligence and data-driven marketing.”

Locala leverages location intelligence to help brands make smarter business decisions and ultimately increase revenue. 

Learn more about our solutions.

Paris – March 2023 – Locala, the world’s leading commerce media platform, received two Cas d’Or awards in the Omnichannel and Mobile to Store categories. 

This recognition echoes Locala’s dedication to levering location intelligence and machine AI to help brands make smarter business decisions and ultimately increase revenue. 

The first award recognized Locala’s omnichannel campaign success for Audi in partnership with with Ekstend media agency. During its September 2022 open house, Audi launched the AUDI NOW campaign, with the goal to promote new vehicles already available in dealerships.

The second award regonized Locala’s multilocal activation campaign for Hyundai, and was also conducted in partnership with Ekstend media agency. Hyundai wanted to increase foot traffic to their dealerships by maintaining a 2022 always-on campaign that promoted the brand’s flagship models and featured “open house” highlights.

 

About “Les Cas d’Or”

Started in 2017, Les Cas d’OR celebrates  Digital Marketing successes in France with award ceremonies bringing together key players in the field. More than 20 annual events take place in several cities across France.

This initiative gives companies and public organizations the opportunity to showcase referent use cases in Digital Marketing, Online Advertising, E-Commerce & Connected Commerce.

New York, New York, August 11, 2022 – Locala, the worldwide leader in driving consumers to stores and proving the results, announces that today they have been awarded the “Best Geolocation Platform” in the fifth annual MarTech Breakthrough Awards which recognizes “the best companies, technologies, products and services in the field of Marketing, Ad & Sales Technology.”

“We are honored to be recognized by our peers with this prestigious award. With 10 years of history in the geolocation space, our platform has continued to perform and evolve for our clients and deliver the ultimate goal – more customers to their stores,” commented Christophe Collet, CEO of Locala. “We look forward to another great year of working with the world’s top brands to help increase sales through our proprietary technology.”

Previously, Locala, formerly Locala, has won prestigious industry awards including AdExchanger’s 2021 Programmatic Power Players, ‘Best Attribution Solution’ at the Drum Digital Advertising Awards, ‘Best Restaurant Campaign’ at the OMMA Awards, and others. Click here for a complete list. 

About MarTech Breakthrough

Part of Tech Breakthrough, a leading market intelligence and recognition platform for global technology innovation and leadership, the MarTech Breakthrough Awards program is devoted to honoring excellence in marketing, ad and sales technology companies, products and people. The MarTech Breakthrough Awards provide a platform for public recognition around the achievements of breakthrough marketing technology companies and products in categories including marketing automation, AdTech, SalesTech, marketing analytics, CRM, content and social marketing, website, SEM, mobile marketing and more. For more information, visit MarTechBreakthrough.com

About Locala
Trusted for more than a decade by the world’s top retailers, restaurants and auto brands, Locala is the recognized leader in driving consumers to stores and measuring the results. Locala’s powerful and complete suite of digital marketing tools provides unmatched visibility into shoppers and competitors while delivering complete control over where and when brands can reach high-potential consumers and drive them to buy. Founded in 2012, the company has offices in the United States, France, Belgium, the UK, Switzerland, Singapore, Italy, Canada, Mexico, and the UAE.