Category: Awards

Last week, Locala was named on the ‘2021 Programmatic Power Players’ list at AdExchanger. This list recognizes the top agencies and strategic partners in the programmatic advertising world.
The judges evaluated hundreds of agencies and strategic partners worldwide based on the strength and breadth of offerings, documented case studies and client references.

At Locala, we deliver advertising that drives more customers to stores, dealerships, and restaurants. We help brands move away from proxy media metrics to measure the real-world performance of their advertising spend in a single unified platform that links their investments back to real-world measurements.

Our Technology

Our omnichannel drive-to-store platform, Fusio, is the first platform which optimizes campaigns in real time to deliver incremental visits to stores as a direct result of brands’ advertising efforts – whether through mobile, video, audio, display or OOH. These visits are always independently verified by third-party measurement players to separate incremental visits from organic traffic, while also excluding passers-by and employees.

Fusio leverages reliable and unique location data from mobile devices to deliver data-driven drive-to-store campaigns to consumers across the globe. We help marketers optimize their campaign parameters such as location targeting, publishers, creatives, or the type of devices and network connection to get the best return on their ad spend and drive incremental store visits.

Our Methodology

We’ve created a robust incrementality methodology using tried and tested scientific methods and applied it to drive-to-store programmatic advertising. For each and every campaign we create two identical groups, a control and an exposed group. We add a variable (delivering the advert) and compare the effect of this variable by comparing it to a consistent control group that didn’t receive it. That means we can be sure that the difference in the outcome is because of that one variable (as everything else was the same) and not an external factor.

The Locala method randomly divides your target in two groups in real time: an exposed group who will see the ad, and a smaller control group who will not see the ad.

Although the audience is the same, there are factors that can affect their composition. Some people in your audience might be employees, organic visits, near the store and mistakenly be counted as a visit. Our methodology uses ratios to ensure results are statistically relevant quickly and avoids any errors due to data randomness.

You can learn more about incrementality and how it’s measured in our Academy Webinar Series.

We also measure statistical significance with our Uplift Trust feature to ensure results are reliable.

This is a measure of statistical significance of the result, it shows that we have enough data to be sure that the results (uplift and incremental visits) aren’t affected by data randomness. Fusio analyses the volume of data and signals when it has enough data for the results to be statistically significant.

Proven Results

A recent campaign for Palmer’s, the number one Cocoa Butter brand in the US, generated impressive results against business KPIs, driving +27,736 in-store visits to specified retailer locations, garnering a 0.38% CTR above the standard benchmark. Locala’s Dynamic Catchment Area (DCA) tool had a significant impact on driving visits for the brand, accounting for 93% of the visits.

Another campaign for restaurant chain Subway generated significant traffic to its locations around France. The Initial campaign objective was to achieve 200,000 visits to the store locator but, the campaign optimization and specific targeting exceeded the goal by 31% and acquired 262,160 visits within 30 days. Subway also saw a high click-through-rate of 4.26%, which is an impressive rate when compared to an industry benchmark of 1.6%. Finally, when comparing the total users exposed to the campaign versus users not exposed, the results showed a 46.72% uplift of visits to Subway restaurants across France.

Contact us now to learn more about how our drive to store solution can help you.

About AdExchanger

AdExchanger is an integrated media and events company devoted to the digital advertising and marketing space.

Their award-winning publication enables the exchange of ideas between all members of the “ecosystem,” including marketers, agencies, publishers, data providers, advertising and marketing technology companies, analysts, the investment community and the press. AdExchanger has 223,000 monthly unique visitors, and editorial newsletters with more than 28,000 subscribers.

Two weeks ago, Locala won ‘Best Attribution Solution’ at The Drum Digital Advertising Awards APAC. These awards recognize businesses that deliver cut-through advertising, and the talented individuals, teams, products and services that are making the biggest difference in the digital advertising world.

The judges were looking for the best attribution solution available to the APAC market today – along with evidence that it really works.

At Locala, we deliver advertising that drives more customers to stores, dealerships, and restaurants. We help brands move away from proxy media metrics to measure the real-world performance of their advertising spend in a single unified platform that links their investments back to real-world measurements.

Our Technology

Our omnichannel drive-to-store platform, Fusio, is the first platform which optimizes campaigns in real time to deliver incremental visits to stores as a direct result of brands’ advertising efforts – whether through mobile, video, audio, display or OOH. These visits are always independently verified by third-party measurement players to separate incremental visits from organic traffic, while also excluding passers-by and employees.

Fusio leverages reliable and unique location data from mobile devices to deliver data-driven drive-to-store campaigns to consumers across the globe. We help marketers optimize their campaign parameters such as location targeting, publishers, creatives, or the type of devices and network connection to get the best return on their ad spend and drive incremental store visits.

Our Methodology

We’ve created a robust incrementality methodology using tried and tested scientific methods and applied it to drive-to-store programmatic advertising. For each and every campaign we create two identical groups, a control and an exposed group. We add a variable (delivering the advert) and compare the effect of this variable by comparing it to a consistent control group that didn’t receive it. That means we can be sure that the difference on the outcome is because of that one variable (as everything else was the same) and not an external factor.

The Locala method randomly divides your target in two groups in real time: an exposed group who will see the ad, and a smaller control group who will not see the ad.

Although the audience is the same, there are factors that can affect their composition. Some people in your audience might be employees, organic visits, near the store and mistakenly be counted as a visit. Our methodology uses ratios to ensures results are statistically relevant quickly and avoids any errors due to data randomness.

You can learn more about incrementality and how it’s measured in our Academy Webinar Series.

We also measure statistical significance with our Uplift Trust feature to ensure results are reliable.

This is a measure of statistical significance of the result, it shows that we have enough data to be sure that the results (uplift and incremental visits) aren’t affected by data randomness. Fusio analyses the volume of data and signals when it has enough data for the results to be statistically significant.

Proven Results

A recent campaign for auto brand SEAT generated impressive results against business KPIs, with an average of 5 days recorded between ad exposure and dealership visit. Overall, SEAT registered a +16% footfall uplift while the cost per incremental visit decreased by 20%, demonstrating a significant return on ad spend.

Another campaign for restaurant chain Nando’s generated meaningful business outcomes for the brand (and was Highly Commended for Best Mobile Campaign in the same awards). It reached an impressive 800,000 Singaporeans over its month-long duration and drove more than 10,000 visits to restaurants. This represents a 1.51% visitation rate – 1.5X higher than the market average. Among the total visits registered in Nando’s restaurants, over 43% were incremental, with an impressive footfall uplift of 72%.

Contact us now to learn more about how our award-winning attribution solution can help you.

About The Drum

The Drum is Europe’s largest media and marketing website and the fastest growing in the US and APAC. Each month, they attract over 1.4 million unique users and have over 200,000 social followers. Their role is to help readers make informed decisions and by showcasing the very best effective digital advertising executions, they can promote the people and businesses behind the best work. Their global positioning means that they are constantly being approached to media partner major events and they work with the likes of Cannes, SXSW, DMexco, CES, New York Festivals, Advertising Week, Clio Awards, etc.

FrenchWeb has ranked Locala no. 39 in its FW500 list, honoring the most promising and dynamic companies in French tech. From AdTech, to software publishers, healthcare, or ecommerce, FW500 draws the picture of a diverse industry where tech is on the rise. The award celebrates those companies whose vitality, growth and contribution to the French economy are increasingly significant.

We’re not only proud to have been shortlisted in this ranking for the fifth year running, but also for going up nearly 40 places to reach 39^th place. Being part of this edition holds even more meaning due to the current situation and is a reminder that AdTech can play a vital role in driving economic recovery in difficult times.

Over the last few years, we’ve worked hard to develop an effective drive-to-store platform that answers critical market needs for retailers with physical locations. Our aim is to help brands succeed – to see busy stores, popular restaurants and thriving car dealerships. Thanks to our solid foundations in the French market and our team of digital advertising experts, we’ve built a global award-wining company that helps brands drive traffic to their physical stores in those locations where it’s still business as usual, but can also adapt and help brands run drive-to-store campaigns with a twist to direct customers to online stores and click-and-collect locations.

Featuring in the top 100 companies for five years in a row is a ringing endorsement of our outstanding team and drive-to-store technology, which have made Locala the global leader it is today.

Have a look at the full FW500 ranking here.

We’re thrilled to share that Locala won Best Restaurant Campaign at the OMMA Awards for our Nando’s activations in Singapore. For over 10 years, these prestigious awards have been honoring online marketing excellence across all industry sectors by recognizing companies and advertisers that push the potential of digital advertising.

Our winning campaign saw Nando’s partner with Locala and media agency Vizeum Singapore to create dynamic mobile activations to drive customers to physical dining spots. To help the brand stand out, we developed a customized drive-to-store strategy using interactive mobile ad formats to target audiences with a proven interest in Nando’s restaurants. Our ads leveraged users’ real-time location to deliver a live map with walking or driving directions to help diners find their nearest Nando’s. In just one month, we reached an impressive 800,000 Singaporeans and drove over 10,000 visits to restaurants, allowing for a staggering 72% footfall uplift.

Locala services thousands of clients across the globe working across multiple verticals, brands, and markets. Being recognized for such a prestigious award acknowledges the capabilities of Fusio, our drive-to-store platform, and its ability to drive customers to stores, dealerships and restaurants.

We’d like to thank Nando’s and Vizeum Singapore for trusting us with this campaign and congratulate them on this win!

See the complete list of winners here.

We’re proud to share that Locala won the Gold Award in the Web-To-Store & Data category at Data Festival 2019 . These awards celebrate brands which leverage data towards a better performance and the tech providers that help them achieve outstanding results.

Being recognized for our use of mobile data to generate customer foot traffic in stores is the perfect early Christmas present. And we’d like to thank our clients SEAT and Re-Mind PHD – we wouldn’t have won this award without you – so, congratulations to you too!

SEAT partnered with Locala and media agency Re-Mind PHD to create a dynamic advertising video campaign to help customers immerse themselves in the SEAT brand universe and drive them to their showrooms. The brand ran this campaign on an always-on approach for six months. During that time, we leveraged 3^rd party data to independently measure the visits generated by the campaign and optimize in real-time towards the best footfall uplift. By the end of the campaign, Locala’s real-time optimization allowed a +16% footfall uplift and SEAT estimated that the campaign generated €1.83 million incremental revenue.

Congratulations to all the nominees and winners! See the full list of winners here.

We are very proud to announce that our Kiko Milano Beauty Campaign has won two awards at the Netcomm Awards 2019 last May! Organized by Italian Digital Commerce Consortium Netcomm, these awards celebrate the best in digital commerce and retail in the Italian market. Being shortlisted with some of the best in the industry was a real honor and we had a great time attending this prestigious event with them.

Our Kiko Milano Beauty Campaign came to life when international beauty brand Kiko Milano decided to take matters into their own hands to drive visits to its stores. Indeed, with high-streets and shopping centers saturated with promotions and discounts, the challenge for the brand was to find a way to stand out. To do so, Kiko partnered with Locala and digital marketing agency iProspect to launch a series of advertising campaigns throughout the year to increase visits across its 663 stores. The Kiko Beauty drive-to-store campaigns were a huge success: the brand registered a 165% visitation uplift and 67% of in-store visits across all countries were incremental. This campaign impressed the jury with such positive results, and we are delighted to have brought home the Award for Best Beauty Campaign and the Award for Best Campaign of the Year!

We had a fantastic evening celebrating everyone. Locala was up against some very impressive contenders and it was real teamwork that enabled us to win these awards. So, congratulations as well to our amazing partners: Kiko and iProspect! Winning these awards means a great deal to us and is a real testament to the hard work of our teams, who commit to deliver innovative drive-to-store campaigns year after year. A special congratulations to the Italian team, who have made the magic happen!

Congratulations to all the nominees and winners this year! It was an honor to be recognized among some of the best industry achievements. Looking forward to what the rest of the year will bring!

Check out our award-winning campaign and see the full list of winners here.

We are delighted to announce that Locala has won the La Nuit des Rois 2019 Gold Award for Best eBusiness & Drive-to-Store solution on March 14th, 2019! Organized by French digital marketing media Viuz, La Nuit des Rois awards celebrate the best digital marketing solutions in the French market based on two major criteria: performance and innovation. We were honored to be shortlisted among some of the industry’s greatest and to attend this prestigious event alongside them.

Our Rexona Protection Active+ campaign came to be when Unilever and media agency Mindshare called on us to create a mobile advertising campaign for its new antiperspirant range. So, we devised a moment marketing campaign to engage with customers by displaying personalized messages depending on the time of day and the app shoppers were using. What characterized this approach was its ability to measure the true impact of ad exposure on antiperspirant sales by comparing the sales results of a specific city targeted with Locala’s campaign with those of a non-exposed sample city. With an 11% sales uplift on the new Rexona range in the targeted city, and a 9% and 12% sales uplift on men’s products and women’s products respectively, the campaign’s results were overwhelmingly positive, which led to its nomination in this year’s La Nuit des Rois awards.

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Locala was up against some very impressive contenders and we are beyond happy to have won the Gold Award for the eBusiness & Drive-to-Store category! However, this moment marketing campaign would not have been possible without our partner media agency, Mindshare. Congratulations to you, too, for making this happen!

We are humbled by this win, which reflects the hard work of our teams who keep on pushing boundaries every day to deliver innovative drive-to-store campaigns. Keep up the good work!

Congratulations to this year’s shortlisted! We had an amazing time celebrating all of you. Looking forward to a fulfilling year!

Check out our award-winning campaign and see the full list of winners here.

The saying goes that Christmas is the most wonderful time of the year. And we couldn’t agree more. Indeed, what better time than Christmas to announce that we have won the Mumbrella Asia 2018 Award for Best Mobile Ad of the Year for our Santa Chatbot campaign! Fitting, isn’t it?

At Locala, we recognize the importance of creating innovative, engaging and results-oriented campaigns. So, for this campaign, we partnered with LEGO and media agency Carat to create a chatbot campaign that both reflected LEGO’s brand identity and included a seasonal Christmas angle to appeal to shoppers.

This innovative chatbot campaign, uniquely designed for mobiles, helped LEGO to drive engagements during a highly competitive holiday season. It not only allowed the international toymaker to build brand awareness but also to make holiday shopping easier for its target audience.

The Mumbrella Asia 2018 Awards ceremony was held on November 15 in Singapore to celebrate the best media and marketing work from across the APAC region. It was a real honor to be shortlisted alongside such game-changing professionals and industry experts.

Congratulations to all the winners and happy holidays!

 

We are proud to announce that Locala has won two awards at the Festival of Media LatAm Awards last Tuesday! Organized by the Festival of Media, the LatAm Awards celebrate and recognize the best players in creativity and media innovation in the LatAm region. We were honored to attend with some of the industry’s very best.

Partnering with HP and PHD Media, our “HP INC Core Pavilion Drive-to-Store” campaign launched a unique Attribution Model in LatAm to help HP bridge their online campaign with real traffic in their brick-and-mortar stores. With more than 30K incremental visits generated to HP’s retailers, this drive-to-store campaign was nominated in three different categories at this year’s LatAm Awards. And we are very happy to have come home with the award for the Best Use of Data as well as being the runner-up for the award for Best Use of Programmatic.

We had a fantastic evening celebrating everyone. Locala was up against some impressive campaigns and the launch of our award-winning drive-to-store campaign would not have been possible without our partners: PHD Media and HP. So, congratulations to them both as well! We are honored by these wins and it is a true testament to the dedication and hard work of our teams, who commit to deliver breakthrough mobile campaigns gaining industry acclaim year after year. A special congratulations to the Miami team, who have made this brilliant campaign happen!

Congratulations to all the nominees and winners this year! It is truly an honor to be recognized among some of the best industry achievements. Looking forward to another exciting year!

Check out our award-winning campaign and see the full list of winners here.

The Mobile Marketing Association (MMA) has released their shortlist for the 2018 APAC SMARTIES Awards. We’re delighted to share that two Locala campaigns have made the cut. The Sony Pictures digital advertisement done in partnership with IPG Media Brands is nominated in the Mobile Video category. For the chatbot drive-to-store for Lego done with Carat, we’re up for Most Engaging Mobile Creative.

Both campaigns have won industry awards. We recently received a MediaPost OMMA for the Sony Pictures mobile advertisement and a 2018 Singapore Media Award for the LEGO drive-to-store. For an overview of the campaigns, check out the videos below.

Sony Pictures: Going From The Small Screen To The Big Screen

LEGO: Taking the Chat Out of the Bot

The MMA APAC SMARTIES ceremony is an evening dedicated to celebrating the most strategic, creative, impactful and skillfully executed mobile campaigns. The event will take place on November 9th at the award-winning Conrad Centennial Hotel in Singapore.

Best of luck and congratulations to all the nominees! Find the full list of the shortlisted here.

You can learn more about the two innovative campaigns by having a look at Locala’s case studies page.

The Mobile Marketing Association (MMA)  has announced the 2018 Smarties EMEA Awards nominees. We’re excited to share that the innovative and client praised Pernod Ricard travel retail campaign is shortlisted in two categories, Location Based and Programmatic.

The MMA Smarties EMEA is an awards ceremony recognizing the best of what mobile marketing has to offer. The program is open to all players in the industry. Campaigns are judged on strategy, creativity, execution, and business impact.

The Pernod Ricard travel retail digital advertisement was highly successful in driving travelers to point-of sales while in UK airports. In the Location Based category, the drive-to-store is up against a number of campaigns, including one done in partnership with Mindshare.

It is sure to be a night filled with anticipation as the mobile marketing industry celebrates its cream of the crop. You can find the complete list of shortlisted campaigns here.

Best of luck and congratulations to all the nominees.

Stay tuned for the results!

Mobile Marketing Magazine has revealed the nominations for the 2018 Effective Mobile Marketing Awards. We are excited to announce that for the second year in a row, Locala is shortlisted in five categories.

Our campaigns with LEGO, Sony Pictures and Pernod Ricard are in the running for the following awards:

Lego, Locala and Carat – Taking the Chat Out of the Bot
~Most Effective Chatbot Solution
~Most Effective In-app Advertising Campaign

Sony Pictures, Locala and IPG Mediabrands – Going From the Small Screen to the Big Screen
~Most Effective Entertainment Campaign or Solution
~Most Effective Location Campaign

Pernod Ricard, Locala and Factual – Pernod Ricard Drive-to-Store Airport Geotargeting Campaign
~Most Effective Programmatic Buying Campaign

Both our Sony Pictures and LEGO campaigns have recently received an award. Fingers crossed for our Pernod Ricard’s first.

The Effective Mobile Marketing Awards ceremony is a night dedicated to celebrating the excellence of mobile marketing and the brightest talent in the industry.  The event will take place on November 15th in London at the brand new Grange Tower Bridge Hotel. This year, there are entries from more than 20 countries, and over 100 campaigns are nominated in the 28 categories. Let’s not forget The Grand Prix, an award given to the best entry submitted across all categories. It is sure to be an exciting night.

Congratulations and best of luck to all the nominees. You can find a complete list of the shortlisted campaigns here. Stay tuned for the results!

To learn more about the individual drive-to-store campaigns, have a look at  Locala’s Case Studies page.

At Locala we recognize the significance of creating engaging, innovative and results-oriented digital campaigns. So it’s our great pleasure to share that we have received a MediaPost 2018 OMMA Award for Online Marketing.

Partnering with Sony Pictures and IPG MediaBrands, our drive-to-store campaign “Going from the Small Screen to the Big Screen,” for the movie The Dark Tower won the prestigious award in the category of entertainment and movies.

The ceremony took place October 2nd in New York City at the historic Cutting Room. The MediaPost OMMA Awards aim to acknowledge agencies and advertisers that push the potential of digital advertising.

It was an honor to be shortlisted alongside the best of the best in the industry. We are especially proud of this consumer-focused campaign and its incredible results. The month-long drive-to-store effort exceeded expectations by reaching almost 40% of Singapore’s population

Congratulations to all of this year’s winners and nominees.

We encourage you to learn more about our award-winning Sony Pictures campaign and Locala.

Mumbrella Asia has released the names of its finalist for their 2018 Awards. It is with great pleasure we announce that two of our campaigns are nominated for Mobile Ad of the Year. The new award category aims to recognize “the best mobile ad on behalf of a brand or product.”

In the running for the award is our campaign with Sony Pictures for the movie The Dark Tower and LEGO’s holiday season Santa Chatbot. These two drive-to-store campaigns represent the best of what digital advertisement has to offer. We’re proud to say they were created with the consumer in mind, providing engaging content and making it easier to book tickets and buy presents.

To learn more, have a look at the videos providing a campaign overview.

LEGO: Taking the Chat Out of the Bot

Sony Pictures: Going From the Small Screen to the Big Screen

The 2018 Mumbrella Asia Awards will take place on November 15th in Singapore at the luxurious InterContinental Hotel.

Congratulations and good luck to all the nominees! A complete list of the finalists in each category is available here. Stay tuned for the results.

MediaPost has named the finalists for their 2018 OMMA Awards, and we are proud to share we have been shortlisted in the group of Online Marketing in the category of entertainment and movies. Entrants in the Online Marketing group are judged based on creativity, innovation, and results.

Locala is nominated for our partnership with Sony Pictures on the drive-to-store campaign, “Going from the Small Screen to the Big Screen,” for the movie The Dark Tower. We’re excited to add that Locala is up against two media giants, Fox Networks and Viacom.

The month-long campaign exceeded expectations by reaching roughly two million mobile users in Singapore, almost 40% of the Singaporean population. The cutting-edge campaign allowed Sony Pictures to creatively increased awareness and provide consumers the convenience to view the movie trailer, book the next showing and obtain directions to the nearest theater.

The 2018 OMMA award ceremony will take place October 1st in New York City. Media Post will be hosting this year’s event at the renowned music venue, The Cutting Room.

Best of luck and congratulations to all the nominees! You can find a complete list of the nominees in each category here as well as an opportunity to vote for us as a Member’s Choice. Be on the lookout for the results!

During the 2017 Christmas Season, LEGO partnered with Locala and Carat to roll out the fun and personalized “Santa” chatbot shopper. The “Santa” chatbot helped parents easily select and locate LEGO toys they wished to purchase, online or in-store. To learn more about the campaign, checkout our Taking The Chat Out of the Bot video.

Locala is excited to announce that the LEGO chatbot campaign is a finalist in the following three 2018 Singapore Media Awards (SMA) categories:

• • Best Use of Mobile
  • Most Innovative Use of Technology
  • Best Partnership between a Media Owner and an Agency

The Singapore Media Awards strive to reinvigorate enthusiasm around the media industry and celebrate the ecosystem’s continued progress and evolution. The winners will be announced at the SMA Awards Gala taking place August 29th at the renowned Marina Bay Sands in Singapore.

Good luck and congratulations to the nominees! You can find a complete list of the nominees in each category here. Be on the lookout for the results!

 

The shortlist for this year’s Digiday Marketing and Advertising Awards Europe has been released and we are proud to share that Locala has been nominated in the category Best Use of Mobile!

The Digiday Marketing and Advertising Awards Europe recognizes companies working to modernize European advertising, marketing and public relations.

The winners will be announced at the awards gala on November 1st 2018 at Canary Wharf’s East Wintergarden in London.

Nominated for our Pernod Ricard drive-to-store campaign Locala is up against Rakuten Viber. Our campaign set out to promote two luxury scotch whiskies among travellers to drive them into duty free stores before take-off.

Best of luck and congratulations to all the nominees! Head here for the complete list of shortlisted campaigns and stay tuned for the results!

Last night was one for the books! Locala took home four significant awards at The Effective Mobile Marketing Awards ceremony. It is a tremendous honour to be recognised by our peers in the mobile marketing world and win the People’s Choice award for AdTech Platform of the Year. Our campaign for Subway France won the Grand Prix Award for the best campaign overall, as well as the Most Effective Brand Campaign and the Most Effective ProgrammaticBuying Campaign.

We are honoured by these wins and it is a true testament of the dedication and hard work from our teams, who commit to deliver breakthrough mobile campaigns gaining industry acclamations year-over-year!

Our award-winning campaigns are made possible by our clients who continue to put their trust in us and in the mobile programmatic future. For the sweeping wins last night, we want to acknowledge Subway, MediaCom France, and Lokall for their collaboration and confidence.

The Effective Mobile Marketing Awards this year saw a full- line-up of 36 categories to celebrate the best and brightest from the industry. The People’s Choice categories lets the industry have a voice to pick from a shortlist of deserving nominees. More than 1,800 votes were casted for the Ad or Martech Platform of the Year Award and Locala was shortlisted alongside AdColony, Celtra, Pollen VC, Rubicon Project, and Snap.

Mobile’s growth will continue to soar in the coming year and emerge as the most important digital channel for the advertising industry. We are excited to see what’s in store for the industry in the coming year. Learn more about what we do and check out our award-winning campaign.

We are proud to announce that Locala has won two gold awards at the MMA Smarties Awards for the EMEA! Organized by the Mobile Marketing Association, the Smarties Awards recognize the best mobile advertising campaigns in the region, celebrating innovation, creativity, and success. For the second year in a row, we are honored to attend with some of the industry’s best.

The winners were announced at the awards ceremony in Istanbul on October 25th. Our Subway campaign took home two Gold Awards in the Programmatic and Location-based categories. Locala was up against some impressive campaigns this year and our award winning case study would not have been possible without the agencies Mediacom France and Lokall – so a huge congrats to them as well. This case study was recognized earlier this year at The Drum MOMA Awards, the Cristal Festival Awards, and at the MediaPost  Creative Media Awards! It was also nominated at the GLOMO awards at MWC and the MediaPost OMMA Awards.

Congratulations to all the nominees and winners this year! It is truly an honour to be recognized among some of the best industry achievements. Looking forward to another exciting year!

The shortlist for this year’s Effective Mobile Marketing Awards has been released, and we are proud to announce that Locala has been nominated in 5 separate categories!

On November 16th, Mobile Marketing Magazine will announce the winners and host a night filled with food, wine, and entertainment to celebrate excellence in the mobile marketing industry. This year’s eighth annual awards show held in London will feature the industry’s best, where Locala will be up against some of the world’s top brands and agencies.

Here are the categories in which we are proud to be nominated:

• Most Effective Programmatic Buying Campaign
• Most Effective Brand Campaign
• Most Innovative Campaign
• Most Effective Use of Data
• Most Effective Retail/FMCG Campaign or Solution

Nominated for our Subway France campaign, Locala is up against Adotmob and Lokall for Most Effective Programmatic Buying Campaign. Our innovative campaign was designed to use data to improve brand metrics and deliver meaningful insights, and we’re so excited to be up against some incredible campaigns in this year! Best of luck and congratulations to all the nominees! Find the complete list of shortlisted campaigns here.

Looking forward to the results on November 16th and to celebrating industry achievements in mobile marketing.

Last week was the fifth annual MOMA awards ceremony at the Emirates Stadium in London to celebrate the most innovative and inspiring campaigns, brands, and agencies in the mobile industry.

We had a fantastic evening celebrating everyone. This year our campaign for Subway was nominated in four different categories. We are so proud to have come home with the award for the Most Effective Programmatic Buying Mobile Campaign as well as receiving two commendations in the Best Brand Awareness Mobile Campaign/Strategy and the Best Use of Data categories.

A huge congrats to Subway France, MediaCom France and Lokall for making these wins possible. Watch our proud moment from the evening and congratulations to everyone who participated. Find the full list of winners here.

For the first time, Locala won a Creative Media Award presented by MediaPost in the Mobile Media Category!

After two rounds of judging by a panel of industry experts, our Subway Campaign came out as the winning campaign in the Mobile Media category. The campaign leveraged real-time location based targeting to boost foot traffic into Subway’s restaurants. Consumers up to 400 meters from a restaurant location saw a unique ad with a tailored message displaying the distance to a nearby Subway restaurant. The campaign objectives was to achieve 200,000 visits to the store locator but the campaign exceeded the goal by 31% and acquired 262 160 visits within 30 days. The results delivered a 46.72% uplift in visits to Subway restaurants across France.

The Creative Media Awards (CMA) was created by MediaPost more than a decade ago to honour and celebrate creative ideas. The CMA has various categories such as content marketing, outdoor media, online media – search, multicultural media, and mobile media. This award is given to the most creative idea that drove a campaign along with all the execution of this idea, including process of buying, planning, and the strategy.

The 2016 jury was an impressive mix of experts and thought leaders across the industry like, Kristen Colonna, Chief Strategy Officer of OMD USA, Carl Fremont, Global Chief Digital Officer of MEC Global and Kathy Kline, EVP, Managing Director of Starcom USA. The awards reception was held on on January 26th, 2017 at The Yale Club in New York City.

See the full list of winners on MediaPost.

Last night at the Mobile Marketing Association (MMA) Smarties Celebration of Talent evening in New York City, Locala celebrated a very memorable moment! For the first time, we took home two awards for our cross-continental campaign for L’Oréal Travel Retail Americas and Ralph Lauren Fragrances. This campaign was in partnership with Havas Media in Miami.

It is a real honour to be recognised by the MMA Smarties jury, a global panel of senior brand marketers and advertising agency executives. We received the Gold award in the Programmatic category and Silver award for the Location-Based category. This is one of the most recognised awards in the mobile advertising industry worldwide.

This award winning case was possible thanks to the collaboration and hard work of our teams worldwide. A huge congratulations to L’Oréal for sharing this recognition with Locala and to many more wins ahead!