Article by Pierre-Emmanuel Padiou The topic of geomarketing is steadily gaining traction, especially as advertisers are looking for inexpensive, easy, and reliable targeting solutions. Users are no longer searching for locations based on distance, but on the maximum travel time it will take them to get there. Picture this: You are looking for a place …
Say goodbye to radius targeting, and hello to travel time Read More »
With the hybridization of consumption modes accelerated by Covid, stores must rethink their strategy to generate traffic. This is what Locala helps them do, as founder and CEO, Christophe Collet, explains. What is Locala’s mission and what are its solutions? For more than 10 years, Locala has been a leader in the drive-to-store market. We …
Leveraging Technology and Real Time to Generate In-Store Traffic Read More »
Learn why Sophie Delrot, VP Design at AskLocala, believes good UX design is key when creating an ad platform that actually performs – especially for small and medium businesses. Digital advertising has gone through many stages of evolution throughout the years. However, ever since programmatic—that is, data-driven, automated, digital—ad buying has become the norm for …
AI in Aix-Marseille! Join us! Algorithms: From theory to production & Machine Learning news! Program: Welcome, presentation of the news of the summer. The Journal of Machine Learning: Laurent Cetinsoy will present a special newsletter of his newspaper with even more hot news on Machine Learning in industry and research. From theory to production, by …
Meetup – Machine Learning Aix-Marseille S03E02 – Locala – 11 Oct 2017 Read More »
Our front-end developers recently attended DotJS, an annual conference on state of the JavaScript world that happens in Paris. 2016 was its biggest year yet, with over 1200 attendees filling the enormous Pullman Dock venue. The talks ranged from high-level concepts of the latest and greatest frameworks, to an in-depth explanation of how memory works …
Meet Benoit Jolly (Front-end Developer), Ciro De Caro (Front-end Developer) and Cassie Brooks (Front-end Developer) at the dotJS 2016. https://www.dotjs.io/ Dec 5th 2016 Paris
Meet Sébastien Duval (Chief Technical Operations Officer) and Florian Philippon (Infrastructure Engineer) at the AWS re:Invent 2016. https://reinvent.awsevents.com/ From Nov 28th 2016 to Dec 2nd 2016 Las Vegas
This week Frenchweb released their ranking of the Top 100 companies in France that are recruiting digital talents in the coming year and Locala made the list at number 44! In the first half of 2017, these companies in the ranking will recruit a combined total of more than 7,900 digital profiles; roughly 78% of these are permanent contracts. …
Locala ranked among top 100 companies recruiting digital talents Read More »
Meet Balazs Kossovics (Software Engineer) and Samy Dindane (Software Engineer) at the Scala.io 2016. http://scala.io/ From Oct 27th 2016 to Oct 28th 2016 Lyon, France
Surprise team lunch, escape game, and drinks in an arcade bar – just an average day at Locala with the R&D team 😉 At Locala, we host an annual team building event each year with all the teams including sales, marketing, adops, traders, account managers, and the R&D. This annual company-wide team building is important to exchange ideas …
Meet the team at the NodeJS Paris Meetup Event http://www.meetup.com/fr-FR/Nodejs-Paris/events/228972296/ Monday, Feb 23th 2016. 19h. Le Reset 86 rue de Charonne, 75011 Paris, Paris