Locala Unveils APAC Retail Insights 2025 Barometer at Digital Marketing Asia in Singapore
The omnichannel journey is rising: marketers must adapt
70% of consumers expect a seamless experience across channels. 72% use their smartphones in-store to check reviews or offers. And […]
Stop buying “insights decks.” Start buying decisions you can activate.
I’ve shipped more insight decks than I can count. Some were genuinely sharp: clean maps, tidy funnels, a couple of […]
Beyond audience targeting: Embracing business context in media planning
For years, audience targeting has shaped how we plan media. Marketers build segments, define profiles, and apply them across territories. […]
The Story Behind Locala’s Award Winning Location Data Platform
We’re proud to announce that Locala has been awarded “Best Location Data Platform” at the 2025 Digiday Technology Awards for […]
Black Friday 2025: Data-Driven Tactics for Bigger Impact
Black Friday continues to be the biggest retail event in the U.S., and 2025 is shaping up to break new […]
Locala x EMARKETER: The Channel-less Commerce Revolution Is Here
Shoppers aren’t playing by the old rules, so why are brands still planning like they are? Consumers no longer shop […]
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