At Locala, we create all our ad formats with the consumer in mind. Our goal is for shoppers to engage with your ad and visit your stores. And to successfully help you do that, we’ve released a new format – Mosaic. Designed to create an immersive user experience, the Mosaic ad format merges video and […]

Buying furniture is never easy. Will this armchair still be comfortable in a few months? Will that green sofa still look good in a year? Ditto that coffee table? When we buy furniture, we are signing up to live with our purchases for a while – which increases the time and effort put into our […]

L’été est fini. Septembre est là. Et, pour la plupart des parents, cela est synonyme d’une seule chose : la rentrée des classes.  Pour plus d’un parent sur quatre, la rentrée des classes est vécue comme un moment de stress. Qui n’a jamais été confronté aux dilemmes du choix de couleur de cahier, de marque […]

At Locala, we firmly believe that marketers need full visibility of the incremental impact of their digital marketing strategy. To help them drive consumers to their stores, we have created the first and only advertising technology that connects brands to consumers by bridging the gap between digital advertising and the real-world. Fusio by Locala, our […]

Locala announces today the release of a pioneering ad format, the Multi-Store DCO. This innovative ad format combines branded product content with a Dynamic Creative Optimization (DCO) feature to engage with consumers and help them identify the closest selection of retailers. Intuitive by design, this new format is very easy for shoppers to navigate. Within […]

CCPA, California’s new privacy law, is designed to give consumers more control over their personal information and protect the data rights of California residents. The law, which is one of the strictest privacy laws to-date in the US, will have a direct impact on marketers and the digital advertising ecosystem. Learn more about CCPA and […]