Blog English - Locala

llustration of a shopper holding a phone and grocery bag, standing beside a computer screen displaying a U.S. map with grocery trend data and Locala’s Insights AI interface. The label "Grocery Insights" appears at the top.

2025.05.05

How Grocery Brands Can Win in a Market of More Visits and Less Loyalty

Bella Lanzarini

In 2025, the grocery shopping landscape is shifting fast, with shoppers making more frequent trips while showing less brand loyalty. […]

Illustration of a woman holding a tablet, standing next to a computer screen showing a U.S. map with automotive trend data and Locala’s Insights AI interface. The label "Auto Insights" is shown at the top.

2025.05.05

What Automotive Brands Need to Know About Today’s Car Buyers

Bella Lanzarini

Car prices have hit record highs in 2025, prompting buyers to compare multiple brands to ensure they’re making the best […]

2025.04.02

How Localized Insights Help You Win in Every Market

Bella Lanzarini

Today’s best marketers know: relevance is everything. And relevance starts with understanding where your audience is, what they’re doing, and […]

A thumbnail that shows a phone with an example of the interstitial story ad format

2025.03.12

Introducing Story – The Mobile Ad Format That Feels Like Social Media

Clare Moss

Introducing our newest format: Interstitial Story We are excited to announce the launch of Interstitial Story, Locala’s latest mobile-first ad […]

2025.02.12

AI-Powered Media Planning: Locala’s Latest Insights AI Enhancements

Clare Moss

AI-Powered Media Planning: Smarter Targeting, Deeper Insights, and Faster Decisions Smarter, Faster, and More Data-Driven Than Ever We’re excited to […]

2024.11.19

Introducing the Panel Optimizer:
The Latest Breakthrough in DOOH Advertising

Clare Moss

Tired of playing the guessing game? What if you could predict exactly where your DOOH ads will make the biggest […]

What the Loyalty Decline Means for Fast Food Brands and Their Consumers

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