As the most wonderful time of the year draws closer, advertisers wait with anticipation to maximize their revenue among holiday gift givers. On the other hand, consumers are used to the hoards of ads prior to the holiday season either in TV, print, radio, or digital. One thing for sure this year, advertisers need to […]

Meet Balazs Kossovics (Software Engineer) and Samy Dindane (Software Engineer) at the Scala.io 2016. http://scala.io/   From Oct 27th 2016 to Oct 28th 2016 Lyon, France

Surprise team lunch, escape game, and drinks in an arcade bar – just an average day at Locala with the R&D team 😉   At Locala, we host an annual team building event each year with all the teams including sales, marketing, adops, traders, account managers, and the R&D. This annual company-wide team building is important to exchange ideas […]

It is no secret by now that mobile programmatic is indispensable in the advertiser’s media plan today. When accomplished correctly, brands can reach their intended customer in the most receptive moment to convert an intention into a transaction. Despite the increasing prominence of mobile programmatic, some brands are still on the fence and not yet […]

When we talk about creativity in advertising, we’re usually referring to the actual ad creative itself — the genius ideas that become the genesis of sticky and memorable advertisements, like the 1985 Levi’s launderette ad or the Cadbury gorilla. Enter the digital world; times have changed. Television and print aren’t the only mediums by which […]

Advertisers are no stranger to the necessity of delivering receptive personalized messaging on mobile. Today, this is possible through leveraging unique user behavioral and location data from mobile devices and the widely adopted use of dynamic creative optimization (DCO) technology. Here are 5 tips to leverage DCO in mobile campaigns to engage with mobile users […]