FUSIO by Locala is a powerful drive-to-store platform that can attribute digital media investments with real-world results, such as shopper visits into stores. Our product vision is to help our clients, marketers, brands and media agencies, to close the digital and physical advertising divide. FUSIO’s platform users are programmatic media traders who buy ad spaces at […]

Locala is an ad tech company in the digital advertising ecosystem specializing in programmatic buying to help advertisers bridge online results with offline impacts. FUSIO is Locala’s mobile advertising technology with a suite of products to address digital advertising challenges. Today, FUSIO by Locala is a powerful drive-to-store platform that can attribute digital media investments […]

Locala is an ad tech company in the digital advertising ecosystem specializing in programmatic buying to help advertisers bridge online results with offline impacts. FUSIO is Locala’s mobile advertising technology with a suite of products to address digital advertising challenges. Today, FUSIO by Locala is a powerful drive-to-store platform that can attribute digital media investments […]

Each year, The Drum Marketing on Mobile (MOMA) Awards puts a spotlight on the industry’s best campaigns from brands and agencies across mobile. Locala helped Pernod Ricard deliver a mobile campaign across airports in the UK to drive consumers into Duty Free stores with real-time footfall visit measurements. This success campaign has been nominated four […]

Each year, The Drum Marketing on Mobile (MOMA) Awards puts a spotlight on the industry’s best campaigns from brands and agencies across mobile. Locala helped Pernod Ricard deliver a mobile campaign across airports in the UK to drive consumers into Duty Free stores with real-time footfall visit measurements. This success campaign has been nominated four […]

The great debate app vs. browser? Retailers are on a mission to reach consumers wherever they are. Mobile advertisers are still struggling with the uncertainty of the whether their campaigns should be concentrated on mobile browser or apps. Industry studies found that most online touchpoints happen on mobile-optimized websites and conversion rates on retailer apps […]