When we talk about creativity in advertising, we’re usually referring to the actual ad creative itself — the genius ideas that become the genesis of sticky and memorable advertisements, like the 1985 Levi’s launderette ad or the Cadbury gorilla. Enter the digital world; times have changed. Television and print aren’t the only mediums by which […]

Advertisers are no stranger to the necessity of delivering receptive personalized messaging on mobile. Today, this is possible through leveraging unique user behavioral and location data from mobile devices and the widely adopted use of dynamic creative optimization (DCO) technology. Here are 5 tips to leverage DCO in mobile campaigns to engage with mobile users […]

Meet the team at the NodeJS Paris Meetup Event http://www.meetup.com/fr-FR/Nodejs-Paris/events/228972296/  Monday, Feb 23th 2016. 19h. Le Reset 86 rue de Charonne, 75011 Paris, Paris

Consumers are bombarded by millions of different messages everyday in this new digital era, where home, work, and relationships are blurred distinctions. To manage their daily lives, the consumer has firmly taken control by becoming the decision makers for what they see, read, download, and more importantly what they want to block. In the fast-paced […]