Loyalty in telecom is no longer a given. While familiarity and convenience still matter, today’s telco shoppers are more comparison-driven than ever. In 2025, that shift is reshaping how brands must think about acquisition, engagement, and store performance across the U.S.   American shoppers are browsing often. 36% of U.S. telco buyers visit at least […]

Planning a media campaign shouldn’t feel like stitching together disconnected tools or wrestling with fragmented data. That’s why we’re thrilled to introduce Omni Planner, Locala’s newest campaign planning tool built to unify online and offline engagement data and help marketers create smarter, more locally relevant campaign strategies with ease. Whether you’re launching a national rollout […]

Fast food is at a pivotal crossroads. A significant shift in consumer behavior is transforming the way brands approach marketing and customer engagement. With diners now prioritizing variety and value, brand loyalty is becoming increasingly elusive, forcing chains to rethink their strategies to stay relevant in a highly competitive market.

In 2025, the grocery shopping landscape is shifting fast, with shoppers making more frequent trips while showing less brand loyalty. As foot traffic increases and consumers explore more options, grocery brands are facing new challenges but also valuable new opportunities. To stay competitive, it’s essential to understand how shopper behavior is evolving and adapt strategies […]

Car prices have hit record highs in 2025, prompting buyers to compare multiple brands to ensure they’re making the best choice. Shoppers are hitting the pavement much more than recent previous years, with an average of 1.9 dealership visits per buyer, up 10% from Q1 2024. If costs continue to rise, this number of dealership […]

Today’s best marketers know: relevance is everything. And relevance starts with understanding where your audience is, what they’re doing, and how that context shapes behavior. Localized insights are changing the game – reshaping how brands plan, activate, and optimize campaigns by combining geographic data with audience intelligence. The result? Smarter targeting, more efficient budgets, and […]