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Locala announces today the release of a pioneering global product feature, Uplift Trust, for its FUSIO by Locala platform. FUSIO by Locala is the first SaaS solution to optimize media investments in real-time for drive-to-store campaigns. The Uplift Trust feature is an industry first, allowing marketers to see if the in-store uplift rate of their […]
Locala, Futurs.io, Dentsu Aegis Network’s digital performance agency iProspect, Smart, Mondadori MediaConnect, and Next (Altice) are launching the “Adschain Consortium” to address the persistent fraud in the programmatic supply chain. This ambitious alliance will apply blockchain technology to industry transactions to bring more transparency for all the stakeholders. Online advertising fraud is estimated to cost […]
Ed Silhan joins Locala as the Chief Revenue Officer for North America, a new position based in the New York office. Ed comes to Locala after almost 20 years of experience in the digital space at PayPal, eBay and most recently SITO Mobile where he participated in the dramatic growth of their revenue streams. In […]
Locala announces today the opening of its first Canadian office in Montreal. The expansion follows Locala raising $12 million in series B funding and demonstrates its commitment to growing globally. Hadrien Bailly, a veteran in the mobile industry, will be leading the new team based in Montreal. Hadrien has been with Locala for over three […]
Locala has completed a study analyzing the Cost Per Incremental Visit (CPIV) of more than a hundred marketing campaigns that aimed to increase in-store traffic. Using the proprietary data from the study allows Locala to be the first to provide CPIV benchmarks and to create a new online tool using this data to calculate the […]
Locala announces its participation in Dmexco, a tradeshow bringing together key players in digital business, marketing and innovation. The event will be taking place September 12-13, 2018, in Cologne, Germany. During the event, Locala will be showcasing the latest version of FUSIO by Locala, its drive-to-store technology. Marketers will have complete access to a handful […]