Locala has completed a study analyzing the Cost Per Incremental Visit (CPIV) of more than a hundred marketing campaigns that aimed to increase in-store traffic. Using the proprietary data from the study allows Locala to be the first to provide CPIV benchmarks and to create a new online tool using this data to calculate the […]

Locala announces its participation in Dmexco, a tradeshow bringing together key players in digital business, marketing and innovation. The event will be taking place September 12-13, 2018, in Cologne, Germany. During the event, Locala will be showcasing the latest version of FUSIO by Locala, its drive-to-store technology. Marketers will have complete access to a handful […]

Locala launches a brand new KPI – the Cost Per Incremental Visit (CPIV). Marketers will only pay for additional visits into stores generated by online campaign impressions. Brands can be sure that their drive-to-store results exclude organic visitors and are only measuring visits generated directly as a result from digital campaigns. For digital marketers, it […]

Locala announced last week that it has joined the IAB Tech Lab to be an actively engaged member in driving mobile-first initiatives from the independent consortium. The IAB Tech Lab is made up of digital publishers, ad technology firms, marketers, agencies and companies from around the world with interests in the interactive marketing arena. Locala is […]

Locala today announced that it has raised $12M USD in a Series B round from Sofiouest with participation from existing investors Bpifrance and Entrepreneur Venture. The company launched their platform, FUSIO by Locala, in February this year, in SaaS and will now accelerate their technology developments with an ambitious focus on proprietary real-time features to […]

Locala announces a new data partnership to provide clients with more foot traffic measurement options within their drive-to-store campaigns. This integration with adsquare lets FUSIO by Locala users see and access hourly updates of incremental store visits directly generated from their mobile campaigns. Marketers can optimize campaign budgets in real-time based on the best performing […]