Locala continues expanding activities in Europe with a new office in Madrid, Spain since early 2017. After only 6 brief months, our Spanish office is already working with more than 15 advertisers and major media agencies in the market. Leading this expansion is Maxime Noizat, Country Manager of Locala Spain. Maxime started his career in London at […]

Locala is now the first SaaS platform for mobile to measure in-store visit attribution for mobile campaigns worldwide. Locala, a leading mobile programmatic technology company, announced today a partnership with location data provider Factual to integrate its location data in Locala’s FUSIO platform for clients worldwide. FUSIO clients will be able to access Factual’s measurement […]

zvelo, the leading provider of categorization services for web content, web traffic and web-connected devices, today announced that Locala – the mobile-native ad tech company providing a premium programmatic platform for advertisers and brands – has successfully deployed zvelo’s new Invalid Traffic (IVT) dataset to combat ad fraud. The IVT dataset – part of zvelo’s […]

Locala is happy to announce the nomination of Chiara Musicco as Account Manager in its Milan office. She will support the fast expansion of the company in Italy and manager the day-to-day with Locala’s principal clients. “It’s a pleasure to welcome Chiara to the family,” says Andrea Pongan, Country Manager for Locala. “Chiara has a […]

Locala recruits Nicolas Rieul as VP Strategy EMEA to join the team in its headquarters in Paris, France. He is a Board Member at the Mobile Marketing Association in France and IAB France. “Nicolas Rieul is a key figure in the mobile advertising market and brings to Locala a wealth of mobile programmatic insights and […]

Ipsos, leader des études en France, et Locala dévoilent les résultats du premier baromètre post-test de campagnes mobiles in-app. Dans un climat pourtant peu favorable à la publicité, l’étude révèle que les campagnes mobiles in-app ont un réel impact sur la manière dont les marques sont perçues par l’utilisateur et sur l’incitation à l’achat.  Le […]