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London, Feb 21, 2017 – Locala (Success for Mobile) acquired Netadge this week in a move to strengthen the company’s offerings in the programmatic industry and enlarge the current R&D team to more than 50 engineers. Netadge is a leading self-service mobile DSP specializing in mobile RTB founded in France with presence in New York. […]
Locala is able to identify users at O’Hare, Hartsfield-Jackson, Heathrow and other global transport hubs London, December 5th, 2016 – Locala announces its new capability to target more than 30 million airport travellers each week. Using enriched geo-localised user behavioural and contextual data, the company can now help brands boost their presences in the top 30 […]
Earlier this year, Locala examined 87 campaigns, composing of 2.3 billion ad requests, between January to June 2016 in Europe, the US, Latin America, and in APAC. The goal of this study was to to investigate the problem of ad fraud and existing buying models. Between the ad request from the ad server and the moment […]
Following months of R&D and MRC accreditation, Locala unveils a next generation anti-fraud mobile ad technology with real-time visualisation of mobile campaign KPIs and a simplified user interface London, UK, September 1st, 2016 – Locala (Success for Mobile), a mobile-first advertising technology company, will launch the new FUSIO by Locala platform to provide clients with […]
Locala’s served impressions, clicks, CTR, landing pages, installs and opens on mobile browsers and applications are now MRC accredited NEW YORK, NY June 7, 2016 — Locala (Success for Mobile), a fast-growing mobile ad tech company, has been granted Media Rating Council (MRC) accreditation for mobile ad metrics, including served display and rich media ad impressions, […]
Singapore, 5 April 2016 – Locala (Success for Mobile), a fast-growing international mobile ad tech company today announced their successful launch in the APAC region with commencement of operations in Singapore and the rest of APAC. After successfully raising $8 Million USD in funding last year, the company has accelerated their international expansion following rapid […]