We’re standing together with Belgium to help flood victims

Nearly two weeks after unprecedented rains have hit several regions across Europe, Belgium is slowly recovering and rebuilding what has been devastated. In this very difficult and painful time, Locala’s thoughts and prayers are with the families of those victims and all in Belgium who have been affected by this catastrophe. At Locala, we want to do our bit to support the Belgian community and help those people who have been struck by the floods get back on their feet. We want to leverage our technology and capabilities and use the power of advertising as a force for good. Advertising …

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Locala Stars – Sarah Moortgat, Sales Manager Benelux

We’re a growing team, dedicated to making Locala the leading drive-to-store platform worldwide. Every day, we create, code, design and improve our platform to give our customers the best drive-to-store experience possible. At Locala, we love what we do and the people we do it with. Get to know us! What does it mean to be Sales Manager? It basically means working on developing new partnerships and ensuring a good and solid relationship with our clients. Always with a smile on! How would you describe yourself? I’d say I’m cheerful, sociable, funny (at least from my point of view) and …

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Locala is named on AdExchanger’s 2021 Programmatic Power Players

Last week, Locala was named on the ‘2021 Programmatic Power Players’ list at AdExchanger. This list recognizes the top agencies and strategic partners in the programmatic advertising world. The judges evaluated hundreds of agencies and strategic partners worldwide based on the strength and breadth of offerings, documented case studies and client references. At Locala, we deliver advertising that drives more customers to stores, dealerships, and restaurants. We help brands move away from proxy media metrics to measure the real-world performance of their advertising spend in a single unified platform that links their investments back to real-world measurements. Our Technology Our …

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Deterministic Audience Insights For Drive-to-Store Campaigns

Locala partnered with zeotap, the global deterministic identity and data platform. This partnership enables Locala to leverage zeotap’s deterministic audience segments and consumer insights on behalf of their clients for their drive-to-store campaigns across Europe, the US, Canada and LATAM. Zeotap provides data from unique enterprise sources such as security companies and payroll providers. It has access to more than one billion global unique profiles with ID-verified sociodemographic and raw app usage data as well as granular purchase intent data. Thanks to this partnership, Locala can provide a holistic understanding of consumers, allowing marketers to turn them into actionable insights …

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Générez du trafic vers vos magasins avec le ciblage d’audience de Locala

Locala, la plateforme drive-to-store, cible la bonne audience pour vos campagnes drive-to-store. Notre plate-forme propriétaire Fusio est la boîte à outils tout-en-un pour les spécialistes du marketing, fournissant des informations grâce au ciblage d’audience qui vous aideront à attirer les bons clients dans vos magasins physiques. Ce ciblage consiste à analyser le comportement agrégé des consommateurs en ligne et hors ligne, comme les données de localisation historiques, pour diviser les consommateurs anonymisés en groupes par intérêts ou affinités, tels que les « passionnés d’automobile » ou les « premiers utilisateurs de technologie ». La plate-forme de Locala est agnostique, vous …

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Indirizza traffico verso i tuoi negozi con il targeting per pubblico di Locala

Locala, la piattaforma drive-to-store, si rivolge al pubblico giusto per le tue campagne drive-to-store. La nostra piattaforma proprietaria Fusio è il kit di strumenti all-in-one per gli esperti di marketing, che fornisce approfondimenti attraverso il targeting del pubblico che ti aiuterà a portare i clienti giusti nei tuoi negozi fisici. Questo targeting consiste nell’analisi del comportamento aggregato dei consumatori online e offline, come i dati storici sulla posizione, per dividere i consumatori anonimi in gruppi in base a interessi o affinità, come “appassionati di automobili” o “appassionati di tecnologia per primi”. La piattaforma di Locala è indipendente, puoi accedere a …

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Drive Traffic to Your Stores with Locala’s Audience Targeting

Locala, the drive-to-store platform, targets the right audience for your drive-to-store campaigns. Our proprietary platform Fusio is the all-in-one tool kit for marketers, providing insights through audience targeting that will help you get the right customers into your brick-and-mortar stores. This targeting consists of analyzing aggregated online and offline consumer behavior like historical location data to divide anonymized consumers into groups by interests or affinities, such as ‘auto enthusiasts’ or ‘early tech adopters’. Locala’s platform is agnostic, you can access any data provider of your choice to activate the right audience for your brand, plus you can also use first-party …

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Locala launches its very first Retail Insights Barometer

There’s no denying it, the retail revolution is underway! Whether it’s from a digital or societal perspective, the industry is facing some profound changes that have been accelerated by the health crisis we are going through today. If digital-savvy consumers already wanted to regain control of their purchases before the crisis, helped by technology and its many applications, this desire to give meaning back to their consumption has intensified today and implies many in-depth transformations for retailers. At Locala, we want to help retailers drive more customers to stores, dealerships and restaurants by delivering outstanding advertising campaigns. This is why …

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Juneteenth and The Importance of the BIPOC Community

This year, Juneteenth, the nationally celebrated commemoration of the end of slavery in the US, will be celebrated on a larger scale than ever before. Just days before the holiday, the Senate passed a bill to make Juneteenth a federal holiday and now awaits approval from the House. Many major companies already recognize Juneteenth as a day of observance including Nike, Target, and the NFL. But, this holiday isn’t just about giving employees the day off, it’s about acknowledging the African American community in a larger way outside of Black History Month. Historically, The BIPOC community has not been prioritized …

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Locala Stars – Giulia Demontis, Design Manager

We’re a growing team, dedicated to making Locala the leading drive-to-store platform worldwide. Every day, we create, code, design and improve our platform to give our customers the best drive-to-store experience possible. At Locala, we love what we do and the people we do it with. Get to know us! What does it mean to be Design Manager? It involves creating something from nothing sometimes. Because of that, I always look for inspiration around me: even a little detail can give you the chance to develop a great idea! As a designer, I always do my best to create impacting …

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