This is not the first time that the advertising industry has had to deal with an unprecedented global situation that resulted in major challenges for brands and agencies. Throughout, major brands have become staples within American culture, and this is not the time for them to abandon their customers — this is the time for […]

Locala is introducing academy, 20-minute training sessions on drive-to-store. These weekly webinars are here to help you learn something new and prepare to get ahead of your competitors when we can go back to the shops! Click on the links below to register for the session of your choice or watch our replays: April 1 […]

2019’s coming to a close, and with it ends a decade of innovation. In 2010, the iPhone outsold Blackberry for the first time, changing the way people accessed the internet and revolutionising the advertising industry. Since then we’ve seen Facebook become more than a social network, as it established its dominance on the advertising industry alongside Google. […]

We’re proud to have been selected in the French Tech 120, a program dedicated to French start-ups capable of becoming worldwide technology leaders. Our inclusion in the list is a ringing endorsement of our drive-to-store platform and underlines the potential of our business. The solid foundations we’ve built in the French market and our worldwide […]

Getting customers off the couch and into stores can be difficult. That’s why advertisers are set to spend $133.5 billion by 2023 on drive-to-store advertising – campaigns which increase visits to stores, dealerships and restaurants. Drive-to-store is Locala’s bread and butter, so to help you get the biggest bang for your buck, we’ve put together […]

As the digital advertising landscape evolves, brands are searching for effective ways to keep up with rapidly changing marketplace dynamics. Looking ahead, you’ll need to reach customers with engaging, relevant messaging to have a lasting impact that will get them into your stores. From the advent of 5G and industry standardization to redefining traditional success […]