How brands can help their consumers during times of uncertainty
Locala is introducing academy, 20-minute training sessions on drive-to-store. These weekly webinars are here to help you learn something new and prepare to get ahead of your competitors when we can go back to the shops! Click on the links below to register for the session of your choice or watch our replays: April 1 […]
2019’s coming to a close, and with it ends a decade of innovation. In 2010, the iPhone outsold Blackberry for the first time, changing the way people accessed the internet and revolutionising the advertising industry. Since then we’ve seen Facebook become more than a social network, as it established its dominance on the advertising industry alongside Google. […]
We’re proud to have been selected in the French Tech 120, a program dedicated to French start-ups capable of becoming worldwide technology leaders. Our inclusion in the list is a ringing endorsement of our drive-to-store platform and underlines the potential of our business. The solid foundations we’ve built in the French market and our worldwide […]
Getting customers off the couch and into stores can be difficult. That’s why advertisers are set to spend $133.5 billion by 2023 on drive-to-store advertising – campaigns which increase visits to stores, dealerships and restaurants. Drive-to-store is Locala’s bread and butter, so to help you get the biggest bang for your buck, we’ve put together […]
As the digital advertising landscape evolves, brands are searching for effective ways to keep up with rapidly changing marketplace dynamics. Looking ahead, you’ll need to reach customers with engaging, relevant messaging to have a lasting impact that will get them into your stores. From the advent of 5G and industry standardization to redefining traditional success […]
As we move into November, you might notice brands launching their holiday advertising rollouts. Month-long campaigns to drive consumers into their stores for all of their holiday shopping. And while we know that eCommerce continues to grow as a method for consumer shopping, 87.6% of 2018 holiday spending was still through brick-and-mortar/ in-store retail. According […]