Connected TV (CTV) has quickly become a cornerstone of modern advertising. With premium inventory, non-skippable ads, and completion rates of up to 96%, it offers unmatched brand-building opportunities. In fact, CTV campaigns can deliver up to a +19.8% lift in brand awareness. But success requires more than reach. It means combining local intelligence and omnichannel […]

In today’s omnichannel environment, consumers don’t move through the funnel in a straight line. They discover, research, and convert across multiple screens and real-world environments. That’s why modern media planning requires more than just reach; it requires creative ad formats aligned to each step of the consumer journey, supported by localized intelligence that ensures messages […]

In a world of agentic planning and AI-driven advertising, automation is everywhere—and essential. At Locala, we leverage it to deliver local precision at a nationwide scale, driving relevance where it truly matters for consumers and brands. Planning tools help us process more data, faster, and make smarter recommendations. But one key question remains: what does […]

Let’s be honest. The idea of neatly separated “online” and “in-store” marketing doesn’t reflect how people actually shop anymore. Consumers have completely blurred those lines. They research on their phones, browse on the couch, compare prices in the aisle, and buy wherever it feels easiest in the moment. For brands, that means showing up seamlessly […]

Being recognized as a Great Place to Work is an important milestone for any company, and at Locala, being named a Great Place to Work in the United States, Canada, France, and Italy is especially meaningful. It reflects years of intentional work around culture, leadership, and the overall people experience, and because these awards are […]

As the consumer journey becomes increasingly complex, retail marketers are struggling to reconcile high expectations for seamless service. They also face pressure to prove tangible return on investment (ROI). The traditional planning model, which relies on broad national assumptions, is no longer sustainable. If your 2026 plan still starts with ‘target audience’ instead of ‘target […]