For years, audience targeting has shaped how we plan media. Marketers build segments, define profiles, and apply them across territories. […]

We’re proud to announce that Locala has been awarded “Best Location Data Platform” at the 2025 Digiday Technology Awards for […]

Black Friday continues to be the biggest retail event in the U.S., and 2025 is shaping up to break new […]

Shoppers aren’t playing by the old rules, so why are brands still planning like they are? Consumers no longer shop […]

The optics industry is evolving, and so are its consumers. In 2025, American optics shoppers are more comparison-driven and less […]

Trust, price, and brand familiarity still matter, but in 2025, so does flexibility. Nearly one-third of home products shoppers in […]