The digital advertising space is constantly evolving as new technologies and practices arise, and the vocabulary changes just as rapidly. In a world driven by data and insights, understanding the nuances behind terms and concepts can make all the difference. Like many others in the industry, Locala adapts to these changing terms and even coins […]

Locala, the leader in commerce media solutions, earned a finalist position in the prestigious Digiday Technology Awards‘ Best Location Data Platform category. The Digiday Technology Awards celebrate innovative technologies shaping the future of media and marketing,  The spotlight was on Locala’s campaign in collaboration with Captura Group for La Vaquita, which boosted the brand’s presence […]

Location data is vital for digital advertising In today’s data-driven era, the application of location and mobility data has significantly shaped the landscape of digital advertising. From strategic planning to campaign activation, companies are turning to this data to better understand their consumers and collect valuable competitive insights. Yet as companies like Placer.ai, Foursquare, and […]

Benvenuto Alfieri, Italy Country Director at Locala tells us how to best integrate DOOH into multichannel media strategies. How to integrate DOOH programmatic into an omnichannel strategy? This is a recurring question for Marketers.   Benvenuto Alfieri, Italy Country Director at the ad tech Locala offers a series of suggestions. “It’s been years now that RTB […]

On June 8th, Locala hosted an exciting event called Eco Ride by Locala, which celebrated the eco-responsible initiative of cycling while supporting the preservation of the French forest and its biodiversity. This event, piggybacking on the UN’s World Bicycle Day, brought together 20 enthusiastic participants who volunteered to ride for a reliable mode of transport […]

In the ever-evolving marketing landscape, businesses are always looking for ways to more effectively connect with their target consumers. With the rise of Digital Out-of-Home (DOOH) advertising, new and innovative techniques for audience targeting have emerged. One that has quickly gained traction and adoption among the advertising industry is the use of location and mobility […]