Blog - Locala

2023.04.18

Mastering the Art of DOOH: How Effective Planning Can Supercharge Your Campaign

April 18th, 2023 – Article by Mary Layden Over the past few years, there has been a significant shift in […]

2023.04.13

Google vs. Locala | Measuring Store Visits with Mobility Data & Location Intelligence

April 13th, 2023 – Article by Pierre-Emmanuel Padiou Online conversion metrics have been around for a long time. For the […]

2023.04.05

Increasing Foot Traffic to Luxury Automotive Dealerships

In 2022, the automotive industry faced a number of challenges – from increasing economic concerns to rising inflation and supply […]

2023.04.03

Location targeting vs audience segments, what’s better for your brand?

IT Team

In one of our previous posts we discussed why campaigns with one objective and straightforward targeting perform better, but with […]

2023.03.24

Locala receives two gold awards
at French Cas d’Or Ceremony

Paris – March 2023 – Locala, the world’s leading commerce media platform, received two Cas d’Or awards in the Omnichannel […]

2023.03.16

Locala Launches New Retail Analytics Features For Smarter Business Outcomes

More and more, marketers are facing challenges when it comes to identifying and reaching the best audiences that will ensure […]

Cracking the Code: Why Cost Per Visit is the Ultimate Metric to Optimize Your Media Campaigns