Locala announces a new data partnership to provide clients with more foot traffic measurement options within their drive-to-store campaigns. This integration with adsquare lets FUSIO by Locala users see and access hourly updates of incremental store visits directly generated from their mobile campaigns. Marketers can optimize campaign budgets in real-time based on the best performing […]

Locala announces today its renewed Media Rating Council (MRC) accreditation for HTML5 mobile web and in application display and rich media Served Impressions, Clicks, and post-click metrics including Installs, Opens and Landings. Today, the company remains the only platform accredited by MRC for app installs and opens, and continues to advocate for advertisers to choose […]

FUSIO by Locala announced today the integration with Triton Digital®,the global technology and services leader to the digital audio industry, of its audio advertising marketplace, a2x®. This partnership provides Locala clients with programmatic audio inventories combined with the possibility to define dynamic geolocation targeting and footfall measurements in brick and mortar stores. “Audio advertising remains […]

Locala announces today moves by senior leadership for offices in the US. Stanislas Coignard, previously Chief Strategy Officer at Locala’s headquarters in Paris, France, will now take over the leadership of the company’s expansion in the Americas as US CEO. Stanislas Coignard co-founded Locala with Global CEO, Christophe Collet in 2011 and has been leading […]

James Rogers joins the company as Managing Director for the Asia Pacific (APAC) region and will be based in Locala’s Singapore office. Following five successful years at InMobi across two continents, James will now lead Locala’s APAC activities with a focus on growth acceleration and solidifying the company’s presence in an increasingly competitive marketplace. “James […]

Locala announces today the appointment of Andy McNab as the first UK Managing Director. He will lead the expansion of Locala’s activities in the UK with a strong focus on driving sales growth in the region and managing the enlarging team. “We are excited to welcome Andy to the company. UK is one of our […]