The digital advertising expert comes back to the drive-to-store platform to accelerate its local growth Milan, 21 December 2021 – Locala, the leading location-based platform for tier-1 retailers, restaurants and auto dealerships, today announced the appointment of Benvenuto Alfieri as Country Manager Italy to lead the company’s expansion in the region. Alfieri previously held the […]

Criteo’s former People Partner joins the drive-to-store platform as Chief People Officer to steer its HR actions  Paris, 25 August 2021 – Locala, the leading drive-to-store platform for tier-1 retailers, restaurants & auto dealerships, today announced the appointment of Armelle Quenard as Chief People Officer to lead the company’s human resources strategy and development. With […]

Coutanceau takes on this new role to develop Locala ’s global CSR strategy and initiatives London, June 07 2021 – Locala has appointed Jean-François Coutanceau as SVP Corporate Social Responsibility (CSR) to lead its efforts to make its business more sustainable while giving back to people and the planet. This new role comes in addition […]

NEW YORK – December 2, 2020 – Locala announced today the global integration of Integral Ad Science (IAS) targeting segments in its drive-to-store platform Fusio. IAS is the global leader in digital ad verification, offering technologies that drive high-quality advertising media. According to IAS’ latest Media Quality Report, campaigns in which fraud mitigation tools were […]

Locala granted the Drive-to-Trust ‘Right Place’ label for their drive-to-store capabilities PARIS, October 26, 2020 – The Mobile Marketing Association, in partnership with the CESP, has granted Locala the Drive-to-Trust ‘Right Place’ certification for their drive-to-store technology. This certification acknowledges drive-to-store advertising solutions that deliver effective local or geolocated campaigns and guarantees the quality of […]

Store-level insights help brands make smarter advertising investments LONDON, October 21, 2020 – Locala announced today the launch of Retail Analytics, the latest data enhancement of its drive-to-store platform. This new location intelligence product is designed to help advertisers identify store visit trends on both a nationwide and local level, and make better decisions on […]