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Heat map showing preference of different media. Headshot of Christophe Collet, Founder and CEO of Locala
2025.11.14
From Audience-Only to Business Context Planning

We’ve built our teams into highly specialized, channel-specific experts. We have a CTV team focused on reach, a DOOH team […]

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Heat map showing preference of different media. Headshot of Sandrine Prefaut, MD Europe at Locala
2025.11.14
Your MMM is smart. But what about your media execution?

MMMs provide the national blueprint. But driving growth across a country means translating that strategy with actionable Media Receptivity signals. […]

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Thummbnail showing a headshot of Auxandre Stephan and the map of a village with different zip codes
2025.11.11
Our Answer to the
Precision vs. Privacy Paradox

The Humble Zip Code Hyper-precision doesn’t need to be invasive. By layering business context, audience potential, and channel dynamics, the […]

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Illustration of a person on a ladder analyzing upward and downward arrows over a US map showing cross-visitation data between retail brands in different colored regions.
2025.11.10
5 Common Pitfalls of Digital Advertising – and How to Avoid Them

Digital advertising is one of the most powerful tools available to marketers, but running effective campaigns requires a careful balance […]

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Visual of the cover of the retail insight barometer APAC.
2025.10.17
Locala Unveils APAC Retail
Insights 2025 Barometer at
Digital Marketing Asia in Singapore

Singapore, 9 October 2025 – Locala, a global leader in omnichannel advertising solutions, showcased its thought leadership at Digital Marketing […]

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Thumbnail showingHeatmap of France showing offline and online engagement and Sandrine préfaut, MD europe, locala headshot
2025.10.06
The omnichannel journey is rising:
marketers must adapt

70% of consumers expect a seamless experience across channels. 72% use their smartphones in-store to check reviews or offers. And […]

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