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Illustration of earh showing the different challenges a brand can face in different regions + headshots of Caroline sajas vp sales locala
2025.12.15
Adtech’s greatest paradox:
Why local intelligence is the key
to international scale

For years, the holy grail for global brands has been the elusive “international strategy”, one media plan, one audience, deployed […]

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2025.12.10
Introducing Prime Time – The Dynamic Ad Format That Masters the Moment

Prime Time: The Dynamic Ad Format Built for Real-Time Relevance We are excited to announce the launch of Prime Time, […]

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2025.12.09
From Innovation to Impact: Locala’s Standout Moments of 2025

A Year of Momentum, Innovation & Industry Impact. From introducing new data and activation capabilities to refining our measurement suite […]

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2025.12.01
Powering Cleaner, Smarter Digital Advertising with Locala’s Carbon Measurement & Offset Solution

As expectations for sustainable business practices continue to rise, brands are looking for tangible ways to reduce the environmental impact […]

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Heat map showing The best media mix pers area. Headshot of Michael Colson, Chief Product Technology Officer
2025.11.14
Clarity over Complexity:
Less Data, More Direction

I’ve seen adtech chase the same dream for a decade: the promise that one more data source, one more audience […]

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Heat map showing preference of different media. Headshot of Christophe Collet, Founder and CEO of Locala
2025.11.14
From Audience-Only to Business Context Planning

We’ve built our teams into highly specialized, channel-specific experts. We have a CTV team focused on reach, a DOOH team […]

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