How Locala helped Kérastase transform the launch of its Gloss Absolu range into a high-traffic physical experience across two of the Middle East’s most competitive shopping destinations. Turning a pop-up store into a destination For the Gloss Absolu campaign, Kérastase went big. The brand unveiled two immersive pop-up experiences in some of the region’s most […]

AI to work faster, or AI to work better ? Everyone in the market probably sees at least three announcements a day about “agentic” features in adtech right now. The word is doing a suspicious amount of unpaid labor for products that are still hard to see, hard to test, or hard to trust. For […]

Back-to-school is one of retail’s biggest seasonal moments — and one of its most complex. U.S. back-to-school sales are projected to reach $85.42 billion. Shoppers are moving across digital and physical touchpoints as they plan purchases for school, home, college move-in, and everyday essentials. E-commerce continues to claim a major share of seasonal spending. Still, […]

Your dashboard is green. Coverage is strong. Performance appears steady. And yet, beneath the surface, you may be losing ground where it matters most. This is the paradox of national averages. An 80% national reach can coexist with a 20% drop in market share in your most critical cities. A stable national traffic trend can […]

I’ll be direct: we’re reaching a tipping point. For the past decade, AdTech has organized itself around one central promise : the “Who.” The belief that precisely targeting a “Luxury Auto Intender” or a “Gen Z Shopper” is enough to drive performance, regardless of context. This approach brought real value. It introduced structure, rigor, and […]

Locala Introduces Planning Agents to Power Smarter Media Strategies and Seamless Execution Brands today operate in a fragmented, fast-moving, and highly complex environment. Consumers are constantly on the move, their journeys span multiple channels, and data is everywhere, at massive scale. The problem is not a lack of data but that turning that insight into […]