Blog
The Importance of UX Design on Ad Platforms
Learn why Sophie Delrot, VP Design at AskLocala, believes good UX design is key when creating an ad platform that actually performs – especially for small and medium businesses. Digital advertising has gone through many stages of evolution throughout the years. However, ever since programmatic—that is, data-driven, automated, digital—ad buying has become the norm for the vast majority of all ad spending, UX design has largely been forgotten as an essential element of advertising-platform design. This is the case primarily because highly skilled, experienced traders are now operating the actual campaigns, so there is little need to create intuitive, easy-to-use …
Locala Belgium Launch Party – March 24th
To celebrate our 10th anniversary, Locala Belgium has organized a launch party at the Jardin du Grand Hospice for the occasion. With the participation of agencies and direct clients, we celebrated our past success and shared a drink to all the new things that are coming. Beautiful memories that we can share with you today through the following pictures: Thank you again for your presence! More pictures here
Locala Stars – Janis Ramos, Head of Customer Success Americas
We’re a growing team, dedicated to making Locala the leading drive-to-store platform worldwide. Every day, we create, code, design and improve our services to give our customers the best experience possible. At Locala, we love what we do and the people we do it with. Spotlight on Janis, our Head of Customer Success Americas in Miami! What does it mean to be Head of Customer Success Americas? As HCS, I’m responsible for maximizing customer satisfaction and engagement with Locala’s products or services, while managing a team within the US territory. How would you describe yourself? I’d say I’m hardworking, persistent, …
Stay Calm. There Is A New Path Forward
A lot of people are tired. They’ve grown weary of the lack of business certainty that the ongoing unpredictability of Covid-19 has wrought. For retail decision-makers, the past 18 months have been full of twists, turns, and massive challenges. But what could you expect from an unprecedented global health crisis impacting every single aspect of our lives? The ongoing Covid battle has put many folks on their back foot again. The retail industry, in particular, has been losing sleep of late due to Covid’s negative impact on foot traffic and the disturbances in the supply chain, which have diminished inventory …
Locala Stars – Arnaud Taffo, Support Account Manager
We’re a growing team, dedicated to making Locala the leading drive-to-store platform worldwide. Every day, we create, code, design and improve our services to give our customers the best experience possible. At Locala, we love what we do and the people we do it with. Spotlight on Arnaud, our Support Account Manager in Montreal! What does it mean to be Support Account Manager? My job consists in assisting our traders and account managers in their daily routine so that they can perform well and achieve their goals. Whether it’s getting an issue resolved on the frontend or pulling data from …
The impact of Apple’s iOS App Tracking Transparency on Locala clients
As a largely responsible, self-regulated sector, the AdTech industry has regularly taken a mindful stance on data collection and consumer privacy throughout its existence. With the launch of Apple’s App Tracking Transparency Framework (ATT) in iOS 14.5 and continuation in iOS 15, Apple has used their vertical integration of hardware and software to limit access to anonymized consumer data, and thus creating doubt in the minds of some as to their ability to continue activation and measurement activities similar to years past. At Locala, we’ve been preparing for this update for some time as one of our most important priorities …
Report – Retail Media Advertising 2021
The Retail Media Advertising 2021 report by eMarketer provides an overview of the emerging retail media network and some considerations that retailers have shared with regards to its inception. We are proud to have Stan Coignard, our Locala Americas CEO, and Shareena Fontaine, our US Marketing Manager, as contributing industry sources to this piece. As brands explore the new retailer media network trends, we’re happy to share how Locala’s ten years of machine learning optimization assists the world’s top advertisers with exclusive cross-retailer strategies, competitor conquesting campaigns, and independent measurement. These capabilities enable our clients to expand their visibility and …
‘Tis the Season to SHOP
This holiday season, “revenge shopping” will very much be top of mind for many shoppers who have been ravenous to return to pre-pandemic shopping habits. With heavy consumer demand and vaccination numbers continuing to increase, a dynamic opportunity for brick and mortar stores has arisen all over the world. Looking back just one short year ago, retailers have quickly adapted to a new shopping landscape and customers have adjusted to a new normal. According to eMarketer, retail sales between November and December are expected to reach $1.147 trillion. The US, pummeled hard with store closings last spring and summer, has …
Locala Stars – Tomás Gowland, Senior Trading Manager
We’re a growing team, dedicated to making Locala the leading drive-to-store platform worldwide. Every day, we create, code, design and improve our services to give our customers the best experience possible. At Locala, we love what we do and the people we do it with. Spotlight on Tomás, our Senior Trading Manager in New York! What does it mean to be Senior Trading Manager? My job means I get to work with sales, pre-sales, and account managers to set up and manage mobile ad campaigns. I use data analysis to optimize on bidding, pacing, performance, and margin and ensure all …
Locala Stars – Aurélie Guérit, Regional Account Manager
We’re a growing team, dedicated to making Locala the leading drive-to-store platform worldwide. Every day, we create, code, design and improve our platform to give our customers the best drive-to-store experience possible. At Locala, we love what we do and the people we do it with. Spotlight on Aurélie, our Regional Account Manager in APAC! What does it mean to be Regional Account Manager? Being Regional Account Manager involves working closely with Sales to build strategic proposals and coordinating internal teams (Designers, AdOps, Traders) to set up campaigns on time and ensure that client needs are understood and satisfied in …