The omnichannel journey is rising: marketers must adapt

Stop buying “insights decks.” Start buying decisions you can activate.
I’ve shipped more insight decks than I can count. Some were genuinely sharp: clean maps, tidy funnels, a couple of […]

Beyond audience targeting: Embracing business context in media planning
For years, audience targeting has shaped how we plan media. Marketers build segments, define profiles, and apply them across territories. […]

The Story Behind Locala’s Award Winning Location Data Platform
We’re proud to announce that Locala has been awarded “Best Location Data Platform” at the 2025 Digiday Technology Awards for […]

Black Friday 2025: Data-Driven Tactics for Bigger Impact
Black Friday continues to be the biggest retail event in the U.S., and 2025 is shaping up to break new […]

Locala x EMARKETER: The Channel-less Commerce Revolution Is Here
Shoppers aren’t playing by the old rules, so why are brands still planning like they are? Consumers no longer shop […]

Bringing Local Strategy Into Focus in Today’s Optics Market
The optics industry is evolving, and so are its consumers. In 2025, American optics shoppers are more comparison-driven and less […]
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