As the consumer journey becomes increasingly complex, retail marketers are struggling to reconcile high expectations for seamless service. They also face pressure to prove tangible return on investment (ROI). The traditional planning model, which relies on broad national assumptions, is no longer sustainable. If your 2026 plan still starts with ‘target audience’ instead of ‘target […]

At Locala, sustainability is not an initiative on the side — it is a long-term commitment embedded in how we operate, grow, and partner.Today, we are proud to announce the publication of Locala’s first publicly available Sustainability Report, marking an important milestone in our journey toward greater transparency and responsible business practices. Read the full […]

For years, the holy grail for global brands has been the elusive “international strategy”, one media plan, one audience, deployed everywhere. The dream was simplicity and scale, but in a fragmented, post-cookie world, that logic no longer holds. The era of one-size-fits-all planning is over. Consumer behavior, competition, and mobility patterns vary drastically from one […]

Prime Time: The Dynamic Ad Format Built for Real-Time Relevance We are excited to announce the launch of Prime Time, Locala’s latest dynamic ad format designed to ensure your brand delivers the right message at the perfect moment. This innovative solution stops brands from guessing the moment and starts capturing immediate user intent by adapting […]

A Year of Momentum, Innovation & Industry Impact. From introducing new data and activation capabilities to refining our measurement suite and earning industry awards, 2025 was a year of momentum for Locala. We strengthened our global partnerships, expanded our platform, and helped brands bring more relevant, localized strategies to market. Here’s a look back at […]

As expectations for sustainable business practices continue to rise, brands are looking for tangible ways to reduce the environmental impact of their media investments. At Locala, we believe that smarter marketing should also be more sustainable. That’s why we’re excited to introduce Locala’s Carbon Measurement & Offset Solution, built to help advertisers measure, reduce, and […]