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Different heatmaps from omniplanner platform Headshot of Auxandre Stephan, Marketing Product Manager
2025.09.18
Stop buying “insights decks.” Start buying decisions you can activate.

I’ve shipped more insight decks than I can count. Some were genuinely sharp: clean maps, tidy funnels, a couple of […]

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Different heatmaps from omniplanner platform
2025.09.05
Beyond audience targeting: Embracing business context in media planning

For years, audience targeting has shaped how we plan media. Marketers build segments, define profiles, and apply them across territories. […]

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Winner, Digiday 2025 Technology Awards
2025.09.03
The Story Behind Locala’s Award Winning Location Data Platform

We’re proud to announce that Locala has been awarded “Best Location Data Platform” at the 2025 Digiday Technology Awards for […]

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2025.09.03
Black Friday 2025: Data-Driven Tactics for Bigger Impact

Black Friday continues to be the biggest retail event in the U.S., and 2025 is shaping up to break new […]

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2025.08.12
Locala x EMARKETER: The Channel-less Commerce Revolution Is Here

Shoppers aren’t playing by the old rules, so why are brands still planning like they are? Consumers no longer shop […]

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Thumbnail of optics market insights. A woman trying to choose between two pairs of glasses, a colored map of the us per zone of interest
2025.07.09
Bringing Local Strategy Into Focus in Today’s Optics Market

The optics industry is evolving, and so are its consumers. In 2025, American optics shoppers are more comparison-driven and less […]

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