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Visual of the cover of the retail insight barometer APAC.
2025.10.17
Locala Unveils APAC Retail
Insights 2025 Barometer at
Digital Marketing Asia in Singapore

Singapore, 9 October 2025 – Locala, a global leader in omnichannel advertising solutions, showcased its thought leadership at Digital Marketing […]

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Thumbnail showingHeatmap of France showing offline and online engagement and Sandrine préfaut, MD europe, locala headshot
2025.10.06
The omnichannel journey is rising:
marketers must adapt

70% of consumers expect a seamless experience across channels. 72% use their smartphones in-store to check reviews or offers. And […]

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Different heatmaps from omniplanner platform Headshot of Auxandre Stephan, Marketing Product Manager
2025.09.18
Stop buying “insights decks.” Start buying decisions you can activate.

I’ve shipped more insight decks than I can count. Some were genuinely sharp: clean maps, tidy funnels, a couple of […]

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Different heatmaps from omniplanner platform
2025.09.05
Beyond audience targeting: Embracing business context in media planning

For years, audience targeting has shaped how we plan media. Marketers build segments, define profiles, and apply them across territories. […]

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Winner, Digiday 2025 Technology Awards
2025.09.03
The Story Behind Locala’s Award Winning Location Data Platform

We’re proud to announce that Locala has been awarded “Best Location Data Platform” at the 2025 Digiday Technology Awards for […]

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2025.09.03
Black Friday 2025: Data-Driven Tactics for Bigger Impact

Black Friday continues to be the biggest retail event in the U.S., and 2025 is shaping up to break new […]

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