With the hybridization of consumption modes accelerated by Covid, stores must rethink their strategy to generate traffic. This is what Locala helps them do, as founder and CEO, Christophe Collet, explains. What is Locala’s mission and what are its solutions? For more than 10 years, Locala has been a leader in the drive-to-store market. We […]

Learn why Sophie Delrot, VP Design at AskLocala, believes good UX design is key when creating an ad platform that actually performs – especially for small and medium businesses. Digital advertising has gone through many stages of evolution throughout the years. However, ever since programmatic—that is, data-driven, automated, digital—ad buying has become the norm for […]

Global Rebrand Announcement We started Locala in 2012 with a single goal – create the best platform the world has ever seen for driving consumers to stores and proving the results. Ten years later, the top retailers, restaurant chains, and, auto dealerships from around the world look to us as their go-to partner for driving […]

A lot of people are tired.  They’ve grown weary of the lack of business certainty that the ongoing unpredictability of Covid-19 has wrought. For retail decision-makers, the past 18 months have been full of twists, turns, and massive challenges. But what could you expect from an unprecedented global health crisis impacting every single aspect of […]

The Retail Media Advertising 2021 report by eMarketer provides an overview of the emerging retail media network and some considerations that retailers have shared with regards to its inception. We are proud to have Stan Coignard, our Locala Americas CEO, and Shareena Fontaine, our US Marketing Manager, as contributing industry sources to this piece. As […]

This holiday season, “revenge shopping” will very much be top of mind for many shoppers who have been ravenous to return to pre-pandemic shopping habits. With heavy consumer demand and vaccination numbers continuing to increase, a dynamic  opportunity for brick and mortar stores has arisen all over the world. Looking back just one short year […]