Nearly two weeks after unprecedented rains have hit several regions across Europe, Belgium is slowly recovering and rebuilding what has been devastated. In this very difficult and painful time, Locala’s thoughts and prayers are with the families of those victims and all in Belgium who have been affected by this catastrophe. At Locala, we want […]

Locala partnered with zeotap, the global deterministic identity and data platform. This partnership enables Locala to leverage zeotap’s deterministic audience segments and consumer insights on behalf of their clients for their drive-to-store campaigns across Europe, the US, Canada and LATAM. Zeotap provides data from unique enterprise sources such as security companies and payroll providers. It […]

Locala, the drive-to-store platform, targets the right audience for your drive-to-store campaigns. Our proprietary platform Fusio is the all-in-one tool kit for marketers, providing insights through audience targeting that will help you get the right customers into your brick-and-mortar stores. This targeting consists of analyzing aggregated online and offline consumer behavior like historical location data […]

There’s no denying it, the retail revolution is underway! Whether it’s from a digital or societal perspective, the industry is facing some profound changes that have been accelerated by the health crisis we are going through today. If digital-savvy consumers already wanted to regain control of their purchases before the crisis, helped by technology and […]

This year, Juneteenth, the nationally celebrated commemoration of the end of slavery in the US, will be celebrated on a larger scale than ever before. Just days before the holiday, the Senate passed a bill to make Juneteenth a federal holiday and now awaits approval from the House. Many major companies already recognize Juneteenth as […]

2020 was the most unpredictable year most retailers have ever seen. But one thing is for sure, after long months of successive lockdowns, closed shops and social distancing, customers are ready, willing and able to hit their favorite spots. And today, the wait is finally over! Starting this week, Belgium will begin easing coronavirus restrictions […]