We all know that a well-greased machine is much more than the simple sum of its parts. In the same way, multichannel campaigns are complex machines that work better when treated as one activity instead of multiple single-channel campaigns.  And planning your multichannel campaigns doesn’t end just with crafting your strategy, it also includes planning […]

Article by Pierre-Emmanuel Padiou The topic of geomarketing is steadily gaining traction, especially as advertisers are looking for inexpensive, easy, and reliable targeting solutions. Users are no longer searching for locations based on distance, but on the maximum travel time it will take them to get there. Picture this: You are looking for a place […]

“Privacy will always be a big factor that will help business growth and it will be done in a beneficial way that both helps the consumer and the brands and inevitably the economy. If you put privacy first, and then work with your brands to connect with those consumers, you’ll grow.” Locala’s Managing Director & […]

New York, New York, August 11, 2022 – Locala, the worldwide leader in driving consumers to stores and proving the results, announces that today they have been awarded the “Best Geolocation Platform” in the fifth annual MarTech Breakthrough Awards which recognizes “the best companies, technologies, products and services in the field of Marketing, Ad & […]

Google decided long ago that brands would have to spend money to defend their most precious assets from their competitors: their brand names. Instead of focusing on new, incremental customers, brands today are still spending a good portion of a staggering $144.8 Billion on search advertising, with many of those clicks coming from their most […]

Industry veteran, and current Chief Revenue Officer, Ed Silhan, expands his role to fuel company growth across the US, Canada, and Latin America. New York, New York, June 30, 2022 – As part of Locala’s commitment to continued expansion of the award-winning drive-to-store platform, CEO and Founder, Christophe Collet announced the promotion of Ed Silhan […]