Use a store-centric strategy to increase visits across all your stores
Drive-to-store (DTS) is still the new kid in the block and some brands are only now finding out about the benefits of focusing on business outcomes rather than media KPIs to determine the success of a campaign in the real world. But if this isn’t your first rodeo, and you have made the shift towards […]
Every year, French Tech 120 selects 120 promising French start-ups with the potential of becoming global technology leaders. We’re very proud to have made the cut for the second year in a row, which is a fantastic recognition of our drive-to-store technology. Following a strange 2020, featuring in this list is even more meaningful. It […]
2020 was a particularly difficult year for brick-and-mortar. On top of ongoing concerns like the shift to ecommerce or how to engage with customers looking for more innovative in-store experiences, retailers now had to contend with a global pandemic that was shifting the marketplace like never before. Social distancing and successive lockdowns took their toll […]
The COVID pandemic definitely altered the grocery industry, bringing on the accelerated growth of online grocery ordering and delivery systems, but people still prefer to shop in-store for their groceries and food. Year-over-year growth of online grocery shopping will slow to 4.9% in 2021, down from a 41.9% growth rate in 2020. According to data […]
As drive-to-store campaigns become more mainstream, it’s important to understand what metrics mean for the provider you are running campaigns with. ‘Visits’ can be measured or calculated in several ways, so to truly compare the impact of campaigns run across different platforms, you need to understand what each metric means for each solution. What is […]
Maintaining a brand’s image whilst making sure your advertising is reaching real people is a challenge, but using the right technology can make it easy. According to IAS, ad fraud losses have decreased by 10% since 2017, but they still account for approximately $5.8 billion on digital display advertising alone. It’s no wonder that advertisers […]