Tired of playing the guessing game? What if you could predict exactly where your DOOH ads will make the biggest impact, before you even launch your campaign? Imagine knowing not just who your audience is, but where they’ll be and when they’re most likely to see your message. With Locala’s Panel Optimizer, this vision is […]

To connect meaningfully with luxury audiences, a well-informed, data-driven approach is crucial. With the right strategy, companies can balance audience affinity and advertising intensity, ensuring campaigns capture attention and drive loyalty. Luxury audiences are motivated by a range of factors, from a desire for exclusivity to an emphasis on high-quality products. To resonate effectively, brands […]

If you’ve ever targeted customers based on their location, identity, and interests, you’re already tapping into what we call Localized Intelligence. By blending location-based insights with behavioral, demographic, and contextual data, brands can craft campaigns that are more relevant and impactful. Consequently, Localized Intelligence enables brands to form deeper connections with their audiences in a […]

Introducing Our Newest Ad Format: MPU Scroll We are thrilled to introduce our newest dynamic ad format: MPU Scroll. This new format elevates your brand’s visibility and engagement like never before.   What is the MPU Scroll? The MPU Scroll adapts to user interaction without requiring direct engagement, making it a cutting-edge ad format. As […]

The 2024 holiday season is just around the corner, and it’s shaping up to be a big one. Shopping is expected to start earlier than ever and retail sales are projected to reach a whopping $1.372 trillion. With so much at stake, brands should be prepared with a killer media strategy to take full advantage […]

As an advertising professional, you likely encounter obstacles that can drain your marketing budget and compromise targeting efficiency. Some of these common challenges may include: Overlapping segments A/B tests heavily impacting your operational costs Having limited control over your regional spending Media channels lacking targeting precision  Using the same targeting approach to support all stores, […]