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August 23rd, 2023
Demystifying Digital Advertising: A Guide to Key Terms and Concepts in a Data-Driven World

The digital advertising space is constantly evolving as new technologies and practices arise, and the vocabulary changes just as rapidly. […]

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2023.08.29
Locala Named Finalist in
Digiday Technology Awards

Locala, the leader in commerce media solutions, earned a finalist position in the prestigious Digiday Technology Awards‘ Best Location Data […]

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2023.08.08
Beyond the Map: Transforming Location Intelligence Into Actionable Media Strategies

Location data is vital for digital advertising In today’s data-driven era, the application of location and mobility data has significantly […]

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2023.06.21
Integrating DOOH programmatic into omnichannel strategy: Locala’s three tips

Benvenuto Alfieri, Italy Country Director at Locala tells us how to best integrate DOOH into multichannel media strategies. How to […]

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2023.06.19
Ecoride by Locala

On June 8th, Locala hosted an exciting event called Eco Ride by Locala, which celebrated the eco-responsible initiative of cycling […]

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2023.06.16
The Power of Location and Mobility Data for Optimal DOOH Marketing

In the ever-evolving marketing landscape, businesses are always looking for ways to more effectively connect with their target consumers. With […]

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