At Locala, every campaign begins with the fundamental questions: Who is the target audience, and where can they be reached most effectively? Though these questions seem straightforward, their answers can be complex. It’s crucial to approach each market uniquely, and our proprietary technology empowers marketers to dig deeper into the “who” and “where,” providing data-rich […]

As the beauty market continues to transform and diversify, understanding the varied needs and preferences of today’s complex consumers is more crucial than ever. From eco-conscious Gen Z shoppers to globe-trotting male beauty enthusiasts, the modern beauty buyer is a spectrum of unique personas, each with distinct tastes and expectations.   Brands must decipher these […]

In today’s crowded advertising landscape, it’s critical that brands find unique ways to connect and engage with consumers. At Locala, we believe that customizing advertising to the individual is key to cutting through the noise. That’s why we are thrilled to introduce our latest ad format, the Coupon Downloader, designed to deliver easily downloadable, personalized […]

Let’s talk about a shifting trend in the auto industry: the average visits to auto dealerships have never been lower. In fact, did you know that the average US auto buyer is only visiting 1.9 car dealerships when shopping for a new vehicle? At Locala, we know it’s a challenging landscape out there, and to […]

In the realm of digital marketing Locala sets itself apart with a unique approach that fuses mobility data with rich audience insights. This allows brands to not only to identify an audience but connect with the most valuable consumers in the areas where they’re most likely to be reached. Guiding You to Identify Valuable Audiences […]

With shifting consumer behaviors and highly nuanced preferences, a one-size-fits-all approach to audience targeting is no longer an effective way to maximize advertising campaigns. As marketers aim to bring more precision to their media strategies, understanding who and where their target audiences are has never been more important. At Locala, we recognize the pivotal role […]