Miele chooses Locala and PHD for their drive-to-store campaign “For a Better Future”
Introducing the Click-to-Text
April 27th, 2023 – Article by Mary Layden Locala is very excited to release our latest innovative mobile ad format […]
Cracking the Code: Why Cost Per Visit is the Ultimate Metric to Optimize Your Media Campaigns
April 24th, 2023 – Article by Mary Layden Determining the best metrics to effectively optimize your media investments can be […]
Mastering the Art of DOOH: How Effective Planning Can Supercharge Your Campaign
April 18th, 2023 – Article by Mary Layden Over the past few years, there has been a significant shift in […]
Google vs. Locala | Measuring Store Visits with Mobility Data & Location Intelligence
April 13th, 2023 – Article by Pierre-Emmanuel Padiou Online conversion metrics have been around for a long time. For the […]
Increasing Foot Traffic to Luxury Automotive Dealerships
In 2022, the automotive industry faced a number of challenges – from increasing economic concerns to rising inflation and supply […]
Location targeting vs audience segments, what’s better for your brand?
In one of our previous posts we discussed why campaigns with one objective and straightforward targeting perform better, but with […]
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