What the Loyalty Decline Means for Fast Food Brands and Their Consumers
In 2025, the grocery shopping landscape is shifting fast, with shoppers making more frequent trips while showing less brand loyalty. As foot traffic increases and consumers explore more options, grocery brands are facing new challenges but also valuable new opportunities. To stay competitive, it’s essential to understand how shopper behavior is evolving and adapt strategies […]
Car prices have hit record highs in 2025, prompting buyers to compare multiple brands to ensure they’re making the best choice. Shoppers are hitting the pavement much more than recent previous years, with an average of 1.9 dealership visits per buyer, up 10% from Q1 2024. If costs continue to rise, this number of dealership […]
Today’s best marketers know: relevance is everything. And relevance starts with understanding where your audience is, what they’re doing, and how that context shapes behavior. Localized insights are changing the game – reshaping how brands plan, activate, and optimize campaigns by combining geographic data with audience intelligence. The result? Smarter targeting, more efficient budgets, and […]
Introducing our newest format: Interstitial Story We are excited to announce the launch of Interstitial Story, Locala’s latest mobile-first ad format designed to emulate the engaging experience of social media stories. This innovative format allows brands to connect with audiences through familiar, interactive storytelling techniques. What is the Interstitial Story? Story lets advertisers showcase up […]
AI-Powered Media Planning: Smarter Targeting, Deeper Insights, and Faster Decisions Smarter, Faster, and More Data-Driven Than Ever We’re excited to introduce the latest updates to the Locala Planning Platform, designed to make media planning faster, more precise, and deeply data-driven. Our AI-powered media planning capabilities have expanded, making it easier than ever to turn complex […]
Tired of playing the guessing game? What if you could predict exactly where your DOOH ads will make the biggest impact, before you even launch your campaign? Imagine knowing not just who your audience is, but where they’ll be and when they’re most likely to see your message. With Locala’s Panel Optimizer, this vision is […]