The Rise of Attention Metrics  When leveraging ad tech solutions and planning 2024 media strategies, staying ahead means constantly reevaluating the metrics that gauge campaign success. Traditional metrics like viewability and time in view, previously considered benchmarks, are now being supplemented with more comprehensive measures to truly grasp user engagement. Enter Attention metrics. These metrics […]

Optimizing Store Visits with Audience-First Creative In today’s marketing landscape, personalized messaging reigns supreme. By embracing the nuances of local audiences, advertisers can finely calibrate their campaigns to reach specific consumers, ensuring that messages resonate on a personal level. With dynamic ad creatives that adapt on the fly, you’re always in sync with the consumer. […]

In the fast-evolving landscape of marketing technology, Locala has been named one of  the “Top 10 Ad Management Solutions Providers in Europe – 2023” by Martech Outlook. This prestigious recognition comes as the industry witnesses a surge in innovative technologies reshaping the future of media and marketing. The power of Location Data : A Dell […]

Locala is happy to share its latest Digital Clean Up  initiative as part of its commitment to make a positive impact on the environment.  Launched in partnership with NooS, the “Digital Clean Up Challenge” aims to raise awareness about digital pollution and inspire sustainable digital practices. This campaign is taking place at a time when […]

 “As an Insights & Analytics Lead at Locala, I’ve had the privilege of witnessing firsthand most of recent transformative shifts in the adtech landscape. One area that has seen significant evolution is Digital Out of Home (DOOH) advertising. Until recently, DOOH buying was largely influenced by the environment of the screens (whether they were located […]

Locala, the world’s leading commerce media platform, earned finalist recognition in the excellence in data-driven marketing category at the 12th Annual Marketing Excellence Awards in Singapore. Judged by an independent panel of industry leaders and senior marketers, the awards celebrate outstanding work in Singapore’s marketing industry.  This award  is a testament to the successful collaboration […]