Locala has appointed Paul Thompson as Global Growth Advisor, as it looks to expand its drive-to-store platform across the globe. Thompson, currently Chief Revenue Officer at Silver Bullet and Board advisor to Location Sciences, is widely recognized as a leader in mobile location technologies. Previously CRO at Blis, he helped grow the company from 12 […]

Locala, a leading drive-to-store platform, announced today that they have entered into a partnership with zeotap, the global deterministic identity and data platform. The partnership will enable Locala to leverage zeotap’s deterministic audience segments and consumer insights on behalf of their clients for their drive-to-store campaigns across Europe, the US, Canada and LATAM. Zeotap provides […]

At the Cannes Lions Festival of Creativity 2019, Locala announced the results of the first worldwide study assessing the market share of drive-to-store advertising investments. Commissioned as an independent research study from IHS Markit, The State of Drive-to-Store Advertising 2019 gives a thorough view of the evolution of drive-to-store ad spend, worldwide and by country, for […]

The commissioned study, The State of Drive-to-Store Advertising 2019, shows that the worldwide share of drive-to-store investments for retailers will reach €55Bn. in 2019 – 58% of the total advertising spend for the industry. This investment is expected to reach 65% by 2023, or €75Bn., a 36% growth driven by digital-to-store spending. On the occasion […]

Locala, a leading drive-to-store platform announced today a strategic partnership with Tapad, a global leader in digital identity resolution, to provide its clients with a holistic view of anonymous customer journeys across digital devices. This move responds to a rising need in the industry as each customer’s path to purchase becomes increasingly complex. Studies have […]

Locala announces today the release of a pioneering global product feature, Uplift Trust, for its FUSIO by Locala platform. FUSIO by Locala is the first SaaS solution to optimize media investments in real-time for drive-to-store campaigns. The Uplift Trust feature is an industry first, allowing marketers to see if the in-store uplift rate of their […]