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Winner, Digiday 2025 Technology Awards
2025.09.03
The Story Behind Locala’s Award Winning Location Data Platform

We’re proud to announce that Locala has been awarded “Best Location Data Platform” at the 2025 Digiday Technology Awards for our work with IWC Schaffhausen. This recognition marks a significant milestone for our team, as it demonstrates our commitment to being the trusted partner for brands seeking to harness the power of localized marketing. It […]

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2025.07.31
The new rules of commerce: Unifying online and offline to win today’s consumer

In a new article for Campaign US, Ed Silhan, CRO & General Manager Americas at Locala, explores why the most successful brands today are those who stop thinking in channels — and start thinking like their customers. Learn why hybrid shopping paths are the norm in 2025, how to connect digital and physical experiences with […]

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Headshot of Ed Silhan with the Produ logo
2025.07.09
In the Spotlight: Ed Silhan at
Cannes Lions 2025

During this year’s Cannes Lions Festival, our Chief Revenue Officer & GM of the Americas, Ed Silhan, sat down with Produ to share insights on AI, omnichannel planning, and the power of unifying online and offline data. From the future of footfall intelligence to the evolving role of AI in sales and media planning — […]

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An image of different feature of omniplanner. Two heat maps and a columns of filters
2025.07.07
Locala Launches Omni Planner to Unify Engagement Data

Omni Planner unifies online and offline insights to deliver clearer, more actionable strategies that boost brand engagement in every market. Locala has launched Omni Planner, a new solution that helps advertisers unify online and offline engagement data to improve performance across digital and in-store channels. Designed to simplify campaign planning and move marketers from insight to […]

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Thumnail with the French tech logo. Showing that locala is the laureate, Class of 2025
2025.06.30
Locala Joins the Prestigious French Tech 120 Program for 2025

Paris, June 30th, 2025 – Locala, the leading location-based advertising platform, is proud to announce its inclusion in the 2025 French Tech 120, the French government’s flagship program recognizing the most promising and high-performing technology scale-ups in France. Launched by La Mission French Tech, the French Tech 120 supports 120 top French startups each year […]

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Thumbnail with the photo of Matthieu Tebaus, SVP Sales MENA
2025.06.19
Locala Expands in MENA to Power Precision Marketing

Discover Locala  At Locala, we turn movement into meaning. Our AI-powered platform transforms mobility patterns and consumer signals into razor-sharp media strategies — giving marketers the clarity to plan smarter, activate faster, and measure what truly moves the needle. In a world drowning in data, we deliver impact. A Bold Move into MENA With Matthieu […]

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