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In a new article for Campaign US, Ed Silhan, CRO & General Manager Americas at Locala, explores why the most successful brands today are those who stop thinking in channels — and start thinking like their customers. Learn why hybrid shopping paths are the norm in 2025, how to connect digital and physical experiences with […]
During this year’s Cannes Lions Festival, our Chief Revenue Officer & GM of the Americas, Ed Silhan, sat down with Produ to share insights on AI, omnichannel planning, and the power of unifying online and offline data. From the future of footfall intelligence to the evolving role of AI in sales and media planning — […]
Omni Planner unifies online and offline insights to deliver clearer, more actionable strategies that boost brand engagement in every market. Locala has launched Omni Planner, a new solution that helps advertisers unify online and offline engagement data to improve performance across digital and in-store channels. Designed to simplify campaign planning and move marketers from insight to […]
Paris, June 30th, 2025 – Locala, the leading location-based advertising platform, is proud to announce its inclusion in the 2025 French Tech 120, the French government’s flagship program recognizing the most promising and high-performing technology scale-ups in France. Launched by La Mission French Tech, the French Tech 120 supports 120 top French startups each year […]
Discover Locala At Locala, we turn movement into meaning. Our AI-powered platform transforms mobility patterns and consumer signals into razor-sharp media strategies — giving marketers the clarity to plan smarter, activate faster, and measure what truly moves the needle. In a world drowning in data, we deliver impact. A Bold Move into MENA With Matthieu […]
Why Localization Is the Key to Marketing Success in Latin America Latin America is anything but uniform—and for brands, that’s a strategic advantage. In this article for PRODU Opinión, Camila Quintana, Sales Director at Locala, explores why treating LATAM as a single market is no longer viable, and how localized intelligence can unlock meaningful performance. […]