Check Locala’s latest news and expert interviews
on retail trends, industry insights and consumer behavior.
In a constantly evolving Latin American advertising ecosystem, Camila Quintana, Sales Director at Locala, shares key trends and the role of geolocation in optimizing ad investment. Quintana highlights the rise of retail media, e-commerce, and the adoption of artificial intelligence in the region. “We are seeing much more targeted advertising strategies, real-time campaign optimization, and […]
Camila Quintana from Locala: “We are helping brands and agencies to optimize the opportunities brought by localized advertising”. Our very own Camila Quintana recently spoke with Produ about how Locala empowers brands and agencies to maximize campaigns through localized advertising and actionable insights. From leveraging data-driven insights to delivering impactful campaigns, we’re dedicated to driving […]
New York, NY – [11/12/24] – Locala, a global leader in omnichannel advertising solutions, is excited to introduce its groundbreaking Panel Optimizer product. This innovative solution is set to transform the way marketers plan, optimize, and measure their Digital Out-of-Home (DOOH). While DOOH’s ad spending is expected to reach $30B by 2029, today’s marketers still […]
Locala’s CPTO, Michael Colson, recently sat down with Media in Canada to explore how AI empowers brands with precision targeting and personalized experiences. The article uncovers practical strategies to leverage local insights and drive meaningful campaign results. Read the full article
Gone are the days of guesswork. With Insights AI, you get precise, data-driven recommendations tailored to your specific needs.This MediaPost feature explores how Locala’s AI-powered solutions are revolutionizing ad targeting in retail, helping brands create more personalized and effective campaigns. Discover how artificial intelligence is reshaping the way retailers engage with customers, providing actionable insights […]
“New Retail, New Standards” After a phase of unrest in 2023 to protect consumers’ purchasing power, the New Retail is now establishing its standards. Paris, 27 June 2024 – In the fourth edition of its “Retail Insights” barometer, Locala, an advertising platform with expertise in geolocation, presents an overview of retail trends in France and […]