Check Locala’s latest news and expert interviews
on retail trends, industry insights and consumer behavior.
Caroline Sajas, VP of Sales UK and MENA, unveils in Martech Outlook Locala’s innovative approach to omnichannel campaigns. Positioned as the world’s leading commerce media platform, Locala is not just transforming the landscape—it’s leading as a top Ad Management solution! Discover how our Retail Analytics platform, including LocalAudience, LocalActivation, and LocalAnalytics, is reshaping geolocation advertising. […]
In the fast-evolving landscape of marketing technology, Locala has been named one of the “Top 10 Ad Management Solutions Providers in Europe – 2023” by Martech Outlook. This prestigious recognition comes as the industry witnesses a surge in innovative technologies reshaping the future of media and marketing. The power of Location Data : A Dell […]
DoubleVerify and Locala sign strategic global partnership to optimize attention measurement Paris, November 23, 2023 – DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, data, and analytics, today announces a global and exclusive partnership with Locala, a specialist in real-time location-based advertising. This collaboration will see Locala benefit from DV’s Authentic […]
Locala, the world’s leading commerce media platform, earned finalist recognition in the excellence in data-driven marketing category at the 12th Annual Marketing Excellence Awards in Singapore. Judged by an independent panel of industry leaders and senior marketers, the awards celebrate outstanding work in Singapore’s marketing industry. This award is a testament to the successful collaboration […]
for Hyperlocal Advertising
Ever wonder how your in-store foot traffic levels are evolving by area? Or why different media channels are more impactful in certain markets? Let’s face it; effective advertising campaigns are all about understanding your consumers. But it’s not just about knowing who they are; it’s about understanding where your brand stands in the local and […]
Retail Insights Barometer 2023 by Locala: The New Retail is Rebelling in Response to the Impact of Economic Challenges on Consumer Behavior Paris, June 29, 2023 – Locala, an ad tech company specialized in geotargeting launches the third edition of its Retail Insights Barometer. Conducted in partnership with the Paris-based research firm Marketing Insights, this […]