In the ever-evolving marketing landscape, businesses are always looking for ways to more effectively connect with their target consumers. With the rise of Digital Out-of-Home (DOOH) advertising, new and innovative techniques for audience targeting have emerged. One that has quickly gained traction and adoption among the advertising industry is the use of location and mobility […]

Locala is thrilled to announce the release of our latest innovative ad format, The Flyer! The Flyer enables advertisers to deliver an interactive catalog experience in a digital, omnichannel environment. Moreover, users can discover and engage with new products and deals in a sustainable, eco-friendly way, while advertisers can directly measure the impact of their […]

Translated from Italian. Original version available here. “You have chosen to be sustainable. Now keep doing it” – In February this year, Miele was at the center of an omnichannel advertising project dedicated to laundry line products (washing machines, dryers, and/or washer-dryers) and a promo created in collaboration with DaunenStep. From February 16 to 28, by […]

April 27th, 2023 – Article by Mary Layden Locala is very excited to release our latest innovative mobile ad format called the Click-to-Text. The Click-to-Text is designed to assist advertisers in increasing brand awareness while enabling users to easily initiate contact in an automated environment that encourages long-term brand engagement at scale. This feature also […]

April 24th, 2023 – Article by Mary Layden Determining the best metrics to effectively optimize your media investments can be a daunting task. Between the fragmented media landscape, ever-changing consumer behaviors, and the increasing need for updated and customized attribution methodologies, it’s become increasingly difficult to pinpoint the right metrics that will help deliver the […]

April 18th, 2023 – Article by Mary Layden Over the past few years, there has been a significant shift in the advertising industry towards digital out-of-home (DOOH) advertising. With the rise of digital technologies, DOOH has become an increasingly popular way for brands to reach and engage with their target audience.  As DOOH has become […]