In one of our previous posts we discussed why campaigns with one objective and straightforward targeting perform better, but with so many options, how can you know which is best for your brand? When running drive-to-store campaigns, the main targeting decision you’ll have to make is whether you want to use location-based targeting or use […]

Paris – March 2023 – Locala, the world’s leading commerce media platform, received two Cas d’Or awards in the Omnichannel and Mobile to Store categories.  This recognition echoes Locala’s dedication to levering location intelligence and machine AI to help brands make smarter business decisions and ultimately increase revenue.  The first award recognized Locala’s omnichannel campaign […]

More and more, marketers are facing challenges when it comes to identifying and reaching the best audiences that will ensure the highest return on investment for their brands.  Between new privacy regulations, and a lack of effective attribution and measurement reporting, many are left wondering – are my campaigns actually working?  To address those industry […]

We all know that a well-greased machine is much more than the simple sum of its parts. In the same way, multichannel campaigns are complex machines that work better when treated as one activity instead of multiple single-channel campaigns.  And planning your multichannel campaigns doesn’t end just with crafting your strategy, it also includes planning […]

Article by Pierre-Emmanuel Padiou The topic of geomarketing is steadily gaining traction, especially as advertisers are looking for inexpensive, easy, and reliable targeting solutions. Users are no longer searching for locations based on distance, but on the maximum travel time it will take them to get there. Picture this: You are looking for a place […]

“Privacy will always be a big factor that will help business growth and it will be done in a beneficial way that both helps the consumer and the brands and inevitably the economy. If you put privacy first, and then work with your brands to connect with those consumers, you’ll grow.” Locala’s Managing Director & […]