Locala Launches New Ad Format: The Expandable
Last year Locala took a new approach on how we wanted to help our different communities across the globe. Whether it be helping to remove carbon emissions through our partnership with Ecotree or donating revenue to help hospitals fight COVID-19 in France, we are looking at how we can give back. Partnering with Givsly in […]
Locala is here to help brands succeed and we value your input on Fusio, our drive-to-store platform. We used to rely on you reaching out to our account management team to give us feedback – which wasn’t great for you or us. Fusio Feedback is an aspect of our drive-to-store self-service platform which will enable […]
The IAB’s Transparency and Consent Framework 2.0 was rolled out at the end of April. Locala fully committed to the scheme and supported V2 from April 1. “TCF v2.0 enables consumers to grant or withhold consent and also exercise their ‘right to object’ to data being processed. Consumers also gain more control over whether and […]
Locala announced today a brand-new green initiative to help remove carbon emissions generated by its drive-to-store campaigns. In a long-term partnership with sustainable forestry company EcoTree, Locala will plant new forests to help offset the impact advertising campaigns have on the environment. From today, every advertising campaign run through Locala’s drive-to-store platform will have its […]
We’re pleased to announce that, faced with this unprecedented crisis, our French office is rallying around the country’s health professionals and will donate 10% April revenue to the Fondation Hôpitaux de Paris – Hôpitaux de France to help them fight against this pandemic. The foundation aims to improve the quality of life of the children, […]
This is not the first time that the advertising industry has had to deal with an unprecedented global situation that resulted in major challenges for brands and agencies. Throughout, major brands have become staples within American culture, and this is not the time for them to abandon their customers — this is the time for […]