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2018.09.06
Product Design: Two of FUSIO’s Design Strategies

FUSIO by Locala is a powerful drive-to-store platform that can attribute digital media investments with real-world results, such as shopper visits into stores. Our product vision is to help our clients, marketers, brands and media agencies to close the digital and physical advertising divide. In a previous article, we explained how our product team built […]

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2018.07.16
Product Design: FUSIO’s Conceptual Model

FUSIO by Locala is a powerful drive-to-store platform that can attribute digital media investments with real-world results, such as shopper visits into stores. Our product vision is to help our clients, marketers, brands and media agencies, to close the digital and physical advertising divide. In a previous article about our target users we explained how […]

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2018.05.30
Product research: knowing our target users

FUSIO by Locala is a powerful drive-to-store platform that can attribute digital media investments with real-world results, such as shopper visits into stores. Our product vision is to help our clients, marketers, brands and media agencies, to close the digital and physical advertising divide. FUSIO’s platform users are programmatic media traders who buy ad spaces at […]

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2018.04.27
FUSIO by Locala – the making of an all-in-one toolkit for marketers

Locala is an ad tech company in the digital advertising ecosystem specializing in programmatic buying to help advertisers bridge online results with offline impacts. FUSIO is Locala’s mobile advertising technology with a suite of products to address digital advertising challenges. Today, FUSIO by Locala is a powerful drive-to-store platform that can attribute digital media investments […]

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2018.04.27
FUSIO by Locala – the making of an all-in-one toolkit for marketers

Locala is an ad tech company in the digital advertising ecosystem specializing in programmatic buying to help advertisers bridge online results with offline impacts. FUSIO is Locala’s mobile advertising technology with a suite of products to address digital advertising challenges. Today, FUSIO by Locala is a powerful drive-to-store platform that can attribute digital media investments […]

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2018.04.16
Locala is a finalist in four categories for The Drum MOMA 2018

Each year, The Drum Marketing on Mobile (MOMA) Awards puts a spotlight on the industry’s best campaigns from brands and agencies across mobile. Locala helped Pernod Ricard deliver a mobile campaign across airports in the UK to drive consumers into Duty Free stores with real-time footfall visit measurements. This success campaign has been nominated four […]

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