Driving Store Traffic with Omnichannel, Location-Based Audience Targeting
With shifting consumer behaviors and highly nuanced preferences, a one-size-fits-all approach to audience targeting is no longer an effective way […]
Adapting Targeting Strategies to Local Behaviors For QSR marketers, traditional targeting methods are insufficient at the local level, where consumer […]
The Rise of Attention Metrics When leveraging ad tech solutions and planning 2024 media strategies, staying ahead means constantly reevaluating […]
Optimizing Store Visits with Audience-First Creative In today’s marketing landscape, personalized messaging reigns supreme. By embracing the nuances of local […]
In the fast-evolving landscape of marketing technology, Locala has been named one of the “Top 10 Ad Management Solutions Providers […]
Locala is happy to share its latest Digital Clean Up initiative as part of its commitment to make a positive […]