Gone are the days of guesswork. With Insights AI, you get precise, data-driven recommendations tailored to your specific needs.This MediaPost feature explores how Locala’s AI-powered solutions are revolutionizing ad targeting in retail, helping brands create more personalized and effective campaigns. Discover how artificial intelligence is reshaping the way retailers engage with customers, providing actionable insights […]

“New Retail, New Standards” After a phase of unrest in 2023 to protect consumers’ purchasing power, the New Retail is now establishing its standards. Paris, 27 June 2024 – In the fourth edition of its “Retail Insights” barometer, Locala, an advertising platform with expertise in geolocation, presents an overview of retail trends in France and […]

Bordeaux, France – 02/05/2024 – Displayce, the European DSP specializing in programmatic DOOH, and Locala, the leader in multi-location advertising, reaffirm their partnership following significant campaign success to offer advertisers a seamless solution for DOOH activation combined with mobile ad placements. Integrated solutions for targeted audience engagement Displayce customers can now enhance their DOOH campaigns […]

Discover the latest strategic alliance as Locala, the leading multi-location advertising platform, partners with DoubleVerify (“DV”), a prominent player in digital media measurement, to revolutionize attention optimization and ensure comprehensive protection for advertisers. Unveiling cutting-edge solutions like DV’s Authentic AttentionⓇ and Fraud Lab, this global collaboration promises to reshape the landscape of real-time location-based advertising, […]

Caroline Sajas, VP of Sales UK and MENA, unveils in Martech Outlook Locala’s innovative approach to omnichannel campaigns. Positioned as the world’s leading commerce media platform, Locala is not just transforming the landscape—it’s leading as a top Ad Management solution! Discover how our Retail Analytics platform, including LocalAudience, LocalActivation, and LocalAnalytics, is reshaping geolocation advertising. […]

In the fast-evolving landscape of marketing technology, Locala has been named one of  the “Top 10 Ad Management Solutions Providers in Europe – 2023” by Martech Outlook. This prestigious recognition comes as the industry witnesses a surge in innovative technologies reshaping the future of media and marketing. The power of Location Data : A Dell […]