Locala, leader in commerce media solutions, has been named a finalist in the MediaPost Planning & Buying Awards in the Consumer Packaged Goods category for its campaign with Open Farm. These awards celebrate the creativity behind media strategy, planning, and buying, recognizing that impactful campaigns are not only about creative assets, but also about the […]

Being recognized as a Great Place to Work is an important milestone for any company, and at Locala, being named a Great Place to Work in the United States, Canada, France, and Italy is especially meaningful. It reflects years of intentional work around culture, leadership, and the overall people experience, and because these awards are […]

At Intersections 2025, Locala hosted a powerful session on proximity marketing, featuring insights from Benvenuto Alfieri, Country Manager Italy at Locala, and Francesca Santoro from Boehringer Ingelheim. They explored how location-based strategies and omnichannel integration — from DOOH to mobile — are transforming communication into hyper-personalized, real-world experiences. Don’t miss the full interview from Engage […]

According to Locala’s latest research, consumers are becoming more demanding, less brand-loyal, and spending more time exploring before making a purchase decision. On average, Mexican buyers now visit 1.9 dealerships before choosing — a 35% increase compared to early 2024. This shift means generic campaigns are losing impact. To truly engage these high-intent but undecided […]

We’re proud to announce that Locala has been awarded “Best Location Data Platform” at the 2025 Digiday Technology Awards for our work with IWC Schaffhausen. This recognition marks a significant milestone for our team, as it demonstrates our commitment to being the trusted partner for brands seeking to harness the power of localized marketing. It […]

In a new article for Campaign US, Ed Silhan, CRO & General Manager Americas at Locala, explores why the most successful brands today are those who stop thinking in channels — and start thinking like their customers. Learn why hybrid shopping paths are the norm in 2025, how to connect digital and physical experiences with […]