Paris, June 17th, 2026 – Locala, the adaptive advertising platform, is proud to announce its inclusion in the 2026 French Tech 120, the French government’s flagship program recognizing the most promising and high-performing technology scale-ups in France. Launched by La Mission French Tech, the French Tech 120 supports 120 top French startups each year that […]

NEW YORK – June 03, 2026 – Locala today announced the appointment of Grant Gudgel as Chief Marketing Officer, as the company prepares to introduce a sharpened market vision around agentically enabled, adaptive advertising. Gudgel joins Locala at a time when advertisers are under growing pressure to respond to rapidly changing market conditions while connecting […]

Locala, leader in commerce media solutions, has been named a finalist in the MediaPost Planning & Buying Awards in the Consumer Packaged Goods category for its campaign with Open Farm. These awards celebrate the creativity behind media strategy, planning, and buying, recognizing that impactful campaigns are not only about creative assets, but also about the […]

Being recognized as a Great Place to Work is an important milestone for any company, and at Locala, being named a Great Place to Work in the United States, Canada, France, and Italy is especially meaningful. It reflects years of intentional work around culture, leadership, and the overall people experience, and because these awards are […]

At Intersections 2025, Locala hosted a powerful session on proximity marketing, featuring insights from Benvenuto Alfieri, Country Manager Italy at Locala, and Francesca Santoro from Boehringer Ingelheim. They explored how location-based strategies and omnichannel integration — from DOOH to mobile — are transforming communication into hyper-personalized, real-world experiences. Don’t miss the full interview from Engage […]

According to Locala’s latest research, consumers are becoming more demanding, less brand-loyal, and spending more time exploring before making a purchase decision. On average, Mexican buyers now visit 1.9 dealerships before choosing — a 35% increase compared to early 2024. This shift means generic campaigns are losing impact. To truly engage these high-intent but undecided […]