Locala’s audience clusters now available on Snapchat’s inventory
AI in Aix-Marseille! Join us! Algorithms: From theory to production & Machine Learning news! Program: Welcome, presentation of the news of the summer. The Journal of Machine Learning: Laurent Cetinsoy will present a special newsletter of his newspaper with even more hot news on Machine Learning in industry and research. From theory to production, by […]
Locala, a mobile programmatic platform, released a study, “In-App Mobile Advertising Impact” in partnership with IPSOS, a leading research company based in France with representation in 88 countries focused on understanding consumer behaviour. The study evaluates how advertisers should invest in mobile campaigns to attain the best results. The in-app environment is a context inherently […]
Apple announced at its annual Worldwide Developers Conference 2017 a suite of news features for iOS 11 that will surely be welcomed by its loyal users. For mobile advertisers, this update doesn’t bring all bad news, there are also some exciting new potentials for marketers with the latest update. For users, it is all good […]
Success for Mobile saw a revenue growth of 81% in the past year. PwC revealed the Top 100 Digital Enterprises in France this week and Locala was recognised as the company with the highest revenue growth among the Top 100! This is not just only a success for us, but for the entire mobile advertising […]
The duopoly of Google and Facebook accounts for 67% of the mobile ad market in the US, and what’s more…the combined value of GAFA (Google, Amazon, Facebook, and Apple) is $200Bn more than the CAC40. There are no doubts that these powerful American tech players are exercising their clout to write the rules in the […]
Our front-end developers recently attended DotJS, an annual conference on state of the JavaScript world that happens in Paris. 2016 was its biggest year yet, with over 1200 attendees filling the enormous Pullman Dock venue. The talks ranged from high-level concepts of the latest and greatest frameworks, to an in-depth explanation of how memory works […]