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2016.10.25
Meet the team at the Scala.io 2016 event – Lyon

Meet Balazs Kossovics (Software Engineer) and Samy Dindane (Software Engineer) at the Scala.io 2016. http://scala.io/   From Oct 27th 2016 to Oct 28th 2016 Lyon, France

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2016.10.03
2016 R&D Team Building

Surprise team lunch, escape game, and drinks in an arcade bar – just an average day at Locala with the R&D team 😉   At Locala, we host an annual team building event each year with all the teams including sales, marketing, adops, traders, account managers, and the R&D. This annual company-wide team building is important to exchange ideas […]

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2016.06.23
What’s missing in the mobile engagement puzzle?

It is no secret by now that mobile programmatic is indispensable in the advertiser’s media plan today. When accomplished correctly, brands can reach their intended customer in the most receptive moment to convert an intention into a transaction. Despite the increasing prominence of mobile programmatic, some brands are still on the fence and not yet […]

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2016.06.16
Why context is now as important as creativity in advertising

When we talk about creativity in advertising, we’re usually referring to the actual ad creative itself — the genius ideas that become the genesis of sticky and memorable advertisements, like the 1985 Levi’s launderette ad or the Cadbury gorilla. Enter the digital world; times have changed. Television and print aren’t the only mediums by which […]

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2016.05.25
5 Tips to Get the Most Out of DCO on Mobile

Advertisers are no stranger to the necessity of delivering receptive personalized messaging on mobile. Today, this is possible through leveraging unique user behavioral and location data from mobile devices and the widely adopted use of dynamic creative optimization (DCO) technology. Here are 5 tips to leverage DCO in mobile campaigns to engage with mobile users […]

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2016.02.23
Meet the team Monday, Feb 23th 2016 – NodeJS Paris Meetup Event

Meet the team at the NodeJS Paris Meetup Event http://www.meetup.com/fr-FR/Nodejs-Paris/events/228972296/  Monday, Feb 23th 2016. 19h. Le Reset 86 rue de Charonne, 75011 Paris, Paris

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