Locala welcomes Nicolas Saraiva Da Silva as Head of Partnerships at headquarters in Paris, France. This new addition to the team comes in parallel with several strategic partnerships for the company. Prior to joining Locala, Nicolas was based in London for the past three years, working within the Mozoo Group. He joined Mozoo in 2012 […]

Locala announces a global partnership with Integral Ad Science, the measurement and analytics company that empowers the advertising  industry. FUSIO, Locala’s full stack programmatic platform, is now integrated with viewability measurement by IAS. Locala clients worldwide can now benefit from IAS’s industry leading viewability measurement on the FUSIO campaign dashboard. IAS’ viewability solution is accredited by the […]

Brands worldwide can now reach mobile consumers in Snapchat with Locala’s 650 different audience segments. These hyper-precise audience segments range from gamers, millennials, music lovers, travellers, to fashion enthusiasts. This new offer also means advertisers can enrich first-party user data and execute precise re-targeting mobile campaigns in Snapchat. “Snapchat is a unique channel where young […]

Locala continues expanding activities in Europe with a new office in Madrid, Spain since early 2017. After only 6 brief months, our Spanish office is already working with more than 15 advertisers and major media agencies in the market. Leading this expansion is Maxime Noizat, Country Manager of Locala Spain. Maxime started his career in London at […]

Locala is now the first SaaS platform for mobile to measure in-store visit attribution for mobile campaigns worldwide. Locala, a leading mobile programmatic technology company, announced today a partnership with location data provider Factual to integrate its location data in Locala’s FUSIO platform for clients worldwide. FUSIO clients will be able to access Factual’s measurement […]

zvelo, the leading provider of categorization services for web content, web traffic and web-connected devices, today announced that Locala – the mobile-native ad tech company providing a premium programmatic platform for advertisers and brands – has successfully deployed zvelo’s new Invalid Traffic (IVT) dataset to combat ad fraud. The IVT dataset – part of zvelo’s […]